Bing ads API conversion attribution

Wynne Pirini 1 Reputation point
2021-02-15T20:34:56.677+00:00

Hi there

With the recent iOS14 update and the general trend of front-end conversion tracking growing more difficult, I want to send conversion events that happen on my site and app directly to the Bing ads API.

I see a solution for offline events here in the docs:
https://learn.microsoft.com/en-us/advertising/campaign-management-service/applyofflineconversions?view=bingads-13

Wondering if this is the correct way to do what I'm asking. Or if there is a better way.

Thanks, Wynne

Microsoft Advertising API
Microsoft Advertising API
A Microsoft API that provides programmatic access to Microsoft Advertising to manage large campaigns or to integrate your marketing with other in-house systems.
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  1. Wynne Pirini 1 Reputation point
    2021-03-07T21:09:46.37+00:00

    Hi Eric

    Destination URL and Events are the main two conversion types I'm interested in at the moment

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