Co-sell requirements
Appropriate roles: Co-sell solution admin
This article provides the requirements for the various levels of Co-sell status. For the latest list of offer types that support Co-sell, see Configure Co-sell for a commercial marketplace offer. For an overview of Co-sell, see Co-sell with Microsoft sales teams and partners overview.
This table shows all possible Co-sell statuses:
| Status | Comment |
|---|---|
| In market | The minimum requirements for Co-sell ready status haven't been met. |
| Co-sell ready | All requirements for Co-sell ready status have been met. |
| Azure IP Co-sell incentive | Co-sell ready requirements have been met in addition to these additional requirements. |
| Business Applications Co-sell incentive | This status applies to Dynamics 365 apps on Dataverse and Power Apps offers in the Microsoft Business Applications ISV Connect Program and indicates that all requirements for this status have been met. |
Requirements for Co-sell ready status
Note
Any offer published through the commercial marketplace developer program in Partner Center is eligible to attain Co-sell Ready status, provided Co-sell Ready requirements are met. Office apps and add-ins are not eligible (for example, Teams, SharePoint solutions, Outlook, Excel).
For a solution to achieve Co-sell ready status, you must meet the following requirements:
All partners:
- Have an MPN ID and an active commercial marketplace account in Partner Center.
- Make sure you have a complete business profile in Partner Center. As a qualified Microsoft partner, your business profile helps to showcase your business to customers who are looking for your unique solutions and expertise to address their business needs, resulting in referrals.
- Publish your offer to commercial marketplace.
- Provide a sales contact for each Co-sell eligible geography and required listing and document information on the Co-sell solutions page.
Services partners:
- For solutions of the Service solution type, you must have an active gold competency in any competency area.
Business Applications ISVs:
- Dynamics 365 apps on Dataverse and Power Apps and Dynamics 365 Operations Apps solutions require ISV Connect enrollment.
Publish your offer live
To qualify for Co-sell ready status, your offer or solution must be published live to at least one of the commercial marketplace online stores: Azure Marketplace or the Microsoft commercial marketplace. For information about publishing offers to the commercial marketplace, see Publishing guide by offer type. If you haven’t published an offer in the commercial marketplace before, make sure you have a commercial marketplace account.
Complete the Co-sell solutions page
Provide all the required information on the Co-sell Solutions page as detailed in Configure Co-sell solution. Doing so includes providing the following documents:
- Solution/offer one-pager
- Solution/offer pitch deck
We provide templates to help you create these documents. For more information about the required and optional information for the Co-sell with Microsoft tab, see Configure Co-sell solution.
Requirements for Azure IP Co-sell incentive status
Azure IP Co-sell incentive status applies to the following offer types:
- Azure Application
- Azure Container
- Azure Virtual Machine
- IoT Edge module
- Software as a service (SaaS)
After achieving Co-sell ready status, there are three more requirements to achieve Azure IP Co-sell incentive status:
Requirement 1- Achieve the following revenue threshold:
- At the organization level, generate at least USD100,000 of Azure Consumed Revenue threshold over the trailing 12-month period. This threshold can be reached with a combination of Azure solutions. If the offer is transactable in the commercial marketplace, you can meet this requirement by meeting a billed revenue threshold of USD100,000 over the trailing 12-month period.
Requirement 2 - Pass the Microsoft technical validation for an Azure-based solution:
- The technical validation must confirm that more than 50% of your offer’s infrastructure uses repeatable IP code on Azure. Note that transactable Azure VMs and Azure Application solutions on the commercial marketplace will meet this requirement by default.
Requirement 3 – Provide a reference architecture diagram:
- Upload a reference architecture diagram with your Co-sell documents in Partner Center for review. For guidance on creating this diagram, see Reference architecture diagram. For information about uploading the diagram, see Configure Co-sell for a commercial marketplace offer.
Requirements for Business Applications Co-sell incentive status
This status applies to IP-based solutions built on Dynamics 365 apps on Dataverse and Power Apps and Dynamics 365 Operations Apps that are enrolled in the ISV Connect program. However, offers must also complete the requirements for Co-sell ready status (described above) for Microsoft sellers to be able to Co-sell the offer with you.
What is the difference between a Co-sell solution and a Commercial marketplace offer?
Commercial marketplace offer – A commercial marketplace is an autonomic sellable unit. An offer can be configured as one of several available offer types. You need to have a Developer/Manager role and Seller account to publish an offer. Learn more at Publishing guide by offer type
Co-sell solution – A live marketplace offer that a publisher intends to Co-sell with Microsoft. It requires the publisher to upload additional Co-sell specific collateral. That then undergoes an automated and manual review before determining the Co-sell program status the solution can be given. This solution is available in internal Microsoft catalogs along with the uploaded collateral.