Create an Azure application offer

As a commercial marketplace publisher, you can create an Azure application offer so potential customers can buy your solution. This article explains the process to create an Azure application offer for the Microsoft commercial marketplace.

If you haven’t already done so, read Plan an Azure application offer for the commercial marketplace. It will provide the resources and help you gather the information and assets you’ll need when you create your offer.

Create a new offer

  1. Sign in to Partner Center.

  2. In the left-navigation menu, select Commercial Marketplace > Overview.

  3. On the Overview page, select + New offer > Azure Application.

    Illustrates the left-navigation menu.

  4. In the New offer dialog box, enter an Offer ID. This is a unique identifier for each offer in your account. This ID is visible in the URL of the commercial marketplace listing and Azure Resource Manager templates, if applicable. For example, if you enter test-offer-1 in this box, the offer web address will be

    • Each offer in your account must have a unique offer ID.
    • Use only lowercase letters and numbers. It can include hyphens and underscores, but no spaces, and is limited to 50 characters.
    • The Offer ID can't be changed after you select Create.
  5. Enter an Offer alias. This is the name used for the offer in Partner Center.

    • This name is only visible in Partner Center and it’s different from the offer name and other values shown to customers.
    • The Offer alias can't be changed after you select Create.
  6. To generate the offer and continue, select Create.

Configure your Azure application offer setup details

On the Offer setup tab, under Setup details, you’ll choose whether to configure a test drive. You’ll also connect your customer relationship management (CRM) system with your commercial marketplace offer.

Enable a test drive (optional)

A test drive is a great way to showcase your offer to potential customers by giving them access to a preconfigured environment for a fixed number of hours. Offering a test drive results in an increased conversion rate and generates highly qualified leads. To Learn more about test drives, see Test drive.

To enable a test drive

  • Under Test drive, select the Enable a test drive check box.

Customer lead management

Connect your customer relationship management (CRM) system with your commercial marketplace offer so you can receive customer contact information when a customer expresses interest or deploys your product.

To configure the connection details in Partner Center

  1. Under Customer leads, select the Connect link.

  2. In the Connection details dialog box, select a lead destination from the list.

  3. Complete the fields that appear. For detailed steps, see the following articles:

  4. To validate the configuration you provided, select the Validate link, if applicable.

  5. To close the dialog box, select Connect.

  6. Select Save draft before continuing to the next tab: Properties.


Make sure the connection to the lead destination stays up to date so you don't lose any leads. Make sure you update these connections whenever something has changed.

Next steps