Publish Windows apps and games

You can use Partner Center to publish your apps and games to the Microsoft Store. Sign up today!

App submissions

Find out what you need to create a submission and get your app certified.

App submission checklist

The certification process

Microsoft Store Policies
Pricing and availability

Customize your app’s availability with per-market pricing and scheduling, visibility options, sale pricing, and more.

Choose your markets

Set and schedule pricing

Configure precise release dates

See all availability options
Store listing options

Provide text and visual assets that make customers eager to try out your app.

Store listing overview

Screenshots, images, and trailers

Manage listings in bulk

Payments and reporting

Getting paid

In-app ads

Analytic reports
Promote your apps

Create ad campaigns

Generate promotional codes

Offer sale pricing
Engage with customers

Create customer groups

Send push notifications

Create targeted offers

Managing account users

Set up Azure AD

Add account users

Roles and permissions
Add-ons (in-app products)

Add-on submissions

Enable add-ons in your app's code
Testing strategies

Beta testing and targeted distribution

Private audience

Package flights

Gradual rollout