Explore your Go-To-Market with Microsoft offers

Appropriate roles: Global admin | MPN partner admin

When you become a Microsoft Partner Network member, you gain access to membership benefits that can help you build and grow your business. Go-To-Market with Microsoft resources, offers, and programs are among the many benefits you receive as a Microsoft Partner Network member.

Go-To-Market offers give you access to exclusive sales and marketing resources that can help you accelerate your time to market, generate leads, and expand your business.

Note

If you're not already a member of the Microsoft Partner Network, join on the Microsoft Partner Network site.

Go-To-Market resources, offers, and programs available by membership level

Your Go-To-Market offers differ based on your specific level of MPN membership, your specializations, and any competencies you achieve.

All MPN members have access to certain standard Go-To-Market (GTM) resources. These include access to ready-to-go marketing assets, a sales enablement platform, and on-demand digital marketing. There are also even more Go-To-Market offers and programs available to partners who achieve Silver or Gold competencies and/or ISV partners with a co-sell ready offer.

Note

Go-To-Market resources, offers, and programs are subject to additions and changes. Go to the Microsoft Partner Network Go-To-Market page to learn about the latest Go-To-Market resources and offers available for partners who achieve different competency levels and/or ISV partners with a co-sell ready offer.

Additional Go-To-Market offers available to those with Silver competency levels and/or an ISV partners with a co-sell incentive eligible offer :

  • All MPN standard Go-To-Market resources
  • Business profile optimization and referral management
  • How to market with Microsoft

Additional Go-To-Market offers available to partners with Gold competency levels and/or ISV partners with co-sell incentive eligible offer:

  • All MPN standard Go-To-Market resources
  • All Silver/ISV co-sell ready Go-To-Market offers
  • Partner Go-To-Market Toolbox

View Go-To-Market membership offers in Partner Center

To view your Go-To-Market offers:

Note

To learn more about the workspaces interface, see Getting around Partner Center.

  1. Sign into the Partner Center dashboard.

  2. Select the Benefits tile, then Go-to-market.

You will see a list of Go-To-Market offers that are either already active or that are available to activate.

Manage or activate Go-To-Market offers in Partner Center

To activate or manage your Go-To-Market offers, see how to manage your Go-To-Market offers. Part of the activation process requires you to assign a marketing person as the contact for follow-up emails and communications regarding the Go-To-Market offers you activate.

Important

You need to be the global admin or MPN partner admin to activate specific Go-To-Market offers and assign a related marketing contact. If necessary, you can become a global admin by following the instructions on your Benefits page (sign-in required). Your company may already have a global admin so be sure to check with your team.

Next steps