Overview of engagement insights 2021 release wave 2

Important

Some of the functionality described in this release plan has not been released. Delivery timelines may change and projected functionality may not be released (see Microsoft policy). Learn more: What's new and planned

Engagement insights (preview) in Dynamics 365 Customer Insights enables individual and holistic interactive analytics over web, mobile, connected products, and customer journey touchpoints. Engagement insights expands to multichannel analytics over data from other channels for richer customer analytics, downstream actions, and optimizations.

Eliminate data silos and unify customer data

Engagement insights enables connecting multiple data sources from a variety of applications. Data processed and stored in audience insights and behavioral signals collected in engagement insights are unified for analytics with built-in support for identity resolution to unlock a 360-degree view with key analytics on customers.

Enable interactive analytics

Out-of-the-box analytics offers access to data interactively, providing rich insights into customer actions as they happen to help drive better business insights.

Connect analysis to systems of action

Embed the insights and activations based on your data right into your systems of action including advertising channels, marketing channels, and other business applications.

Advanced analytics and customer journey analytics

Use digital analytics to understand customer journeys through funnel reports, journey maps, flows, and more to drive the next best actions.

Built-in capabilities provide advanced analytics with custom reports, behavioral and advanced segments, custom metrics, and predictive analytics based on real-time signals to enable business critical personalization scenarios.