Publishing guide for Azure managed applications

An Azure managed application offer is one way to publish an Azure application in Azure Marketplace. Managed applications are transact offers that are deployed and billed through Azure Marketplace. The listing option that a user sees is Get It Now.

This article explains the requirements for the managed application offer type.

Use the managed application offer type under the following conditions:

  • You're deploying a subscription-based solution for your customer by using either a virtual machine (VM) or an entire infrastructure as a service (IaaS)-based solution.
  • You or your customer requires the solution to be managed by a partner.


For example, a partner can be a systems integrator or a managed service provider (MSP).

Managed application offer requirements

Requirements Details
An Azure subscription Managed applications must be deployed to a customer's subscription, but they can be managed by a third party.
Billing and metering The resources are provided in a customer's Azure subscription. VMs that use the pay-as-you-go payment model are transacted with the customer via Microsoft and billed via the customer's Azure subscription.

For bring-your-own-license VMs, Microsoft bills any infrastructure costs that are incurred in the customer subscription, but you transact software licensing fees with the customer directly.
An Azure-compatible virtual hard disk (VHD) VMs must be built on Windows or Linux.

For more information about creating a Linux VHD, see Linux distributions endorsed on Azure.

For more information about creating a Windows VHD, see create an Azure application offer.


Managed applications must be deployable through Azure Marketplace. If customer communication is a concern, reach out to interested customers after you've enabled lead sharing.


A Cloud Solution Provider (CSP) partner channel opt-in is now available. For more information about marketing your offer through the Microsoft CSP partner channels, see Cloud Solution Providers.

Next steps

If you haven't already done so, learn how to Grow your cloud business with Azure Marketplace.

To register for and start working in Partner Center: