Setting Up Relationship Management

Article
08/31/2022

Before you get started working with your contacts and marketing interests, there are a few decisions and steps that you should take to set up how the marketing area manages certain aspects of your contacts. For example, you can decide whether to synchronise the contact card with the customer card, vendor card, and bank account card, how number series are defined, or what the standard salutation should be when writing to your contacts.

Managing your contacts and having a strategy in place to identify, attract, and retain customers will help optimise your business and increase customer satisfaction. Using a good contact management system will also help you create and maintain relationships with your customers. Communication is the key to these relationships. Being able to tailor communication with potential and existing customers, vendors, and business partners according to their needs, is necessary for companies to succeed. Establishing a strategy and defining how your company uses contact information is a primary step. This information will be viewed by many different groups in your company, so having a good system in place will help everyone be more productive.

You set up the marketing and contact management from the Marketing Setup page. To open the Marketing Setup page, choose the icon, enter Marketing Setup, and then choose the related link.

Automatically Copying Specific Information from Contact Companies to Contact Persons

Some information about contact companies is identical to the information about the contact persons working within these companies, for example, the address details. In the Inheritance section of the Marketing Setup page, you can set the application to automatically copy specific fields from the contact company card to the contact person card each time you create a contact person for a contact company. For example, you can select to copy the salesperson code, address details (address, address 2, city, postcode, and county), communication details (fax number, telex answer back, and phone number), and more.

When you modify one of these fields on the contact company card, application will automatically modify the field on the contact person card (unless you have manually modified the field on the contact person card).

For more information, see Create Contacts.

Use Predefined Defaults on New Contacts

You can decide that the application automatically assigns a specific language code, county code, salesperson code, and country/region code as defaults to each new contact you create. You can also enter a default sales cycle code that application automatically assigns to each new opportunity you create.

The inheritance of fields overwrites the default values you have set up. For example, if you have set up English as the default language, but the contact company's language is German, application will automatically assign German as the language code for the contact persons recorded for that company.

Automatically Recording Interactions

Business Central can automatically record sales and purchase documents as interactions (for example, orders, invoices, receipts, and so on), as well as emails, phone calls, and cover sheets.

For more information, see Automatically Record Interactions with Contacts.

Synchronising Contacts with Customers and More

In order to synchronise the contact card with the customer card, the vendor card and the bank account card, you must select a business relation code for customers, vendors, and bank accounts. For example, you can only link a contact with an existing customer if you have selected a business relation code for customers on the Marketing Setup page.

For more information, see Synchronising Contacts with Customers, Suppliers, and Bank Accounts.

Assigning a Number Series to Contacts and Opportunities

You can set up a number series for contacts and opportunities. If you have set up a number series for contacts, when you create a contact, and select Enter in the No. field on the contact card, application automatically enters the next available contact number.

For more information about number series, see Create Number Series.

Searching for Duplicate Contacts when Contacts are Created

You can choose to have application automatically search for duplicates each time you create a contact company, or you can choose to search manually after you have created contacts. You can also choose to have application update the search strings automatically each time you modify contact information or create a contact. You can decide the search hit percentage, that is, the percentage of identical strings two contacts must have for application to consider them as duplicates.