Introduction to listing options

When you create an offer type, you choose one or more listing options. These options determine the buttons that customers see on the offer listing page in the online stores. The listing options include Free Trial, Test Drive, Contact Me, and Get It Now.

This table shows which listing options are available for each offer type:

Offer type Free Trial Test Drive Contact Me Get It Now *
Azure Application (Managed app)
Azure Application (Solution template)
Consulting service
Azure Container
Dynamics 365 business central
Dynamics 365 Customer Engagement & PowerApps
Dynamics 365 for operations
IoT Edge module
Managed Service
Power BI App
Azure Virtual Machine
Software as a service

* The Get It Now listing option includes Get It Now (Free), bring your own license (BYOL), Subscription, and Usage-based pricing. For more information, see Get It Now.

Change the offer type

Changing your offer type may require a simple edit and republish, or it may require you to create a new offer, as listed here.

To change from To Do this
Contact Me Trial Republish the offer
Contact Me Transact Create a new offer
Trial Transact Create a new offer

To add Test Drive to any offer, republish the offer.

Free Trial

Use the commercial marketplace to enhance discoverability and automate provisioning of your solution's trial experience. This enables prospective customers to use your software as a service (SaaS), infrastructure as a service (IaaS), or Microsoft in-app experience at no cost from 30 days to six months, depending on the offer type.

Customers use the Free Trial button on your offer's listing page to try your offer. If you provide a free trial on multiple plans within the same offer, customers can switch to a free trial on another plan, but the trial period doesn't restart.

For virtual machine offers, customers are charged Azure infrastructure costs for using the offer during a trial period. Upon expiration of the trial period, customers are automatically charged for the last plan they tried based on standard rates unless they cancel before the end of the trial period.

Test Drive

Customers use the Test Drive button on your offer's listing page to get access to a preconfigured environment for a fixed number of hours. To learn more about test drives, see What is a test drive?.

Tip

The Test Drive option is different from the Free Trial. You can offer Test Drive, Free Trial, or both. They both provide your customers with your solution for a fixed time period. However, the Test Drive also includes a hands-on, self-guided tour of your product's key features and benefits being demonstrated in a real-world implementation scenario.

Contact Me

This option is a simple listing of your application or service. Customers use the Contact Me button on your offer's listing page to request that you connect with them about your offer.

Get It Now

This listing option includes transactable offers (subscriptions or user-based pricing), bring your own license (BYOL) offers, and Get It Now (Free). Transactable offers are sold through the commercial marketplace. Microsoft is responsible for billing and collections. Customers use the Get It Now button to get the offer.

This table shows which offer types support the pricing options that are included with the Get It Now listing option.

Offer type Get It Now (Free) BYOL Subscription Usage-based pricing
Azure Application (Managed app)
Azure Application (Solution template)
Consulting service
Azure Container 1 1
Dynamics 365 business central
Dynamics 365 Customer Engagement & PowerApps
Dynamics 365 for operations
IoT Edge module 1 1
Managed Service
Power BI App
Azure Virtual Machine 2
Software as a service

1 The Pricing model column of the Plan overview tab shows Free or BYOL, but it's not selectable.

2 Priced per hour and billed monthly.

Get It Now (Free)

Use this listing option to offer your application for free. Customers use the Get It Now button to get your free offer.

Note

Get It Now (Free) offers aren't eligible for Marketplace Rewards benefits for transactable offers. Because there's no transaction through the storefront, these are categorized as Trial. See Marketplace Rewards.

Bring Your Own License (BYOL)

Use this listing option to let customers deploy your offer using a license purchased outside the commercial marketplace. This option is ideal for on-premises-to-cloud migrations. Customers use the Get It Now button to purchase your offer using a license they pre-purchased from you.

Note

BYOL offers aren't eligible for Marketplace Rewards benefits for transactable offers. Because these require a customer to acquire the license from the partner and there's no transaction through the commercial marketplace storefront, these are categorized as List. See Marketplace Rewards.

Subscription

You can charge a flat fee for these offer types:

  • Azure Application (Managed app) offers support for monthly subscriptions.
  • SaaS offers support for both monthly and annual subscriptions.

Usage-based pricing

The following offer types support usage-based pricing:

When you create a transactable offer, it's important to understand the pricing, billing, invoicing, and payout considerations before you select an offer type and create your offer. To learn more, see Commercial marketplace online stores.

Sample offer

After your offer is published, the listing options you chose appear as buttons in the upper-left corner of the listing page in the online store. For example, the following image shows an offer listing page in the Microsoft AppSource online store with the Get It Now and Test Drive buttons:

Screenshot that illustrates the listing page for an offer with the Get It Now and Test Drive buttons.

Listing and pricing options by online store

Based on various criteria, we determine whether your offer is listed on Azure Marketplace, Microsoft AppSource, or both online stores. For more information about the differences between the two online stores, see Commercial marketplace online stores.

The following table shows the options that are available for different offer types and add-ins, and which online stores your offer can be listed on.

Offer types and add-ins Contact Me Free Trial Get It Now (Free) BYOL Get It Now (Transact)
Azure Virtual Machine Azure Marketplace Azure Marketplace
Azure Application Azure Marketplace Azure Marketplace Azure Marketplace
Azure Container Azure Marketplace Azure Marketplace
IoT Edge module Azure Marketplace Azure Marketplace
Managed service Azure Marketplace
Consulting service Both online stores
SaaS Both online stores Both online stores Both online stores Both online stores *
Microsoft 365 App AppSource AppSource AppSource **
Dynamics 365 Business Central AppSource AppSource
Dynamics 365 for Customer Engagements & PowerApps AppSource AppSource
Dynamics 365 Operations AppSource AppSource
Power BI App AppSource

* SaaS transactable offers in AppSource only accept credit cards at this time.

** Microsoft 365 add-ins are free to install and can be monetized using an SaaS offer. For more information, see Monetize your app through the commercial marketplace.

Marketplace Rewards

Your Marketplace Rewards benefits depend on the listing option you choose. To learn more, see Your commercial marketplace benefits.

If your offer is transactable, you will earn benefits as you increase your billed sales.

Non-transactable offers earn benefits based on whether or not a free trial is attached.

Next steps

To choose an offer type to create, see Publishing guide by offer type.