| Page |
Synonymous to URL. |
| Popular pages |
Pages popular by number of page views. |
| Site |
Synonymous to website. |
| Traffic |
A user movement from another domain, email, app, or any other channel to your website. |
| URL |
The complete web address used to find a particular web page. |
| Session |
The amount of time a user spent on your site. A single user can open multiple sessions on the same day or over several days, weeks, or months. A session ends if the user is inactive for 30 minutes. |
| User inactivity |
The amount of time a user left your site in a session. For example, if a user visited from https://www.contoso.com to https://www.fabrikam.com and return to https://www.contoso.com, the time spent on https://www.fabrikam.com would be inactive time for https://www.contoso.com. |
| Vertical Scroll |
Scrolling in opposite directions (up and down). |
| Webpage |
Synonymous to page. |
| Website |
Group of pages. |
