Work with core features in Dynamics 365 Marketing

Intermediate
Administrator
Functional Consultant
Business User
Dynamics 365
Marketing

Learn how to use the Marketing application to guide your prospects and customers through a process of automated messaging, activity generation, and interactive decision points. You’ll learn how to create and manage marketing content such as marketing forms, pages, and emails. Additionally, you’ll learn how to tailor your messages to specific audiences through segmentation and build automated campaigns known as customer journeys.

Prerequisites

  • A basic understanding of how to navigate Dynamics 365.

Modules in this learning path

Learn about managing assets and content settings in Dynamics 365 Marketing.

This module covers the basics of customers and accounts as well as account-based marketing. It finishes with how leads work with your marketing initiatives.

Learn how to manage forms, pages, and subscription centers in Dynamics 365 Marketing.

In this module, you will create a customer journey and work with templates, segments, and A/B testing.

Learn about managing subscription centers and double opt-in in Dynamics 365 Marketing.

Learn about managing website visits, redirect URLs, and social postings in Dynamics 365 Marketing.