Custom apps store in Microsoft Teams

Now you can customize your organization's apps store in Teams with your company branding by adding your logo, custom backgrounds, and custom text colors to make it more inviting to end users.

Note

Changes to branding will require 24 hours to take effect.

You can access the customize store in the admin center by selecting Teams apps > Customize store.

Admin console customize store feature highlighted.

This article describes the Custom apps store features and how to use them.

Here you can upload your organization logo. The logo selected will appear in the Teams client in Apps > Built for your tenant page.

When you select the Choose a picture option, you can upload the file of your choice. The logo should be 240x60, or it will be scaled to that size. It should be no larger than 5 MB. The supported formats are:

  • .svg
  • .png
  • .jpg

The logo is shown in the top, right corner of the tenant app catalog in the Teams store.

Your organization logomark or small logo is an image or symbol that represents your organization brand and doesn't include your company name. The lovemark helps team members identify the Apps store. The logo selected will appear in the Teams client in Apps page.

When you select the Choose a picture option, you can upload the file of your choice. The logomark should be 32x32 pixels, or it will be scaled to that size. It should be no larger than 5 MB. The supported formats are:

  • .svg
  • .png
  • .jpg

The small logo is shown next to the Built for tenant section title in the Teams store landing page.

Customize the background color

Make sure that the background has enough contrast with the text so the users can read the text clearly. The background will appear in the Teams client in Apps > Built for your tenant header.

Your options are:

  • Use Teams client default background theme
  • Choose a picture. When you select the background picture, you can upload the file of your choice. The background should be 1212x100 pixels, or it will be scaled to that size. It should be no larger than 5 MB. The supported formats are:
    • .svg
    • .png
    • .jpg
  • Choose a custom background. When you select Choose a custom color, a color chooser opens. Select the color that you want by adjusting the scale of the color chooser.

The background image or color is used as the background for the top banner in the Teams tenant app catalog.

Customize the text color of your name

Make sure the text color has enough contrast with the background so that the users can read the name of your organization clearly. The text will appear in the Teams client in Apps > Built for your tenant header.

When you select Choose a custom color, a color chooser opens. Select the color that you want by adjusting the scale of the color chooser.

the color chooser.

Complete the customization of your team apps store

When you've finished customizing your apps store, be sure to select Save to save your changes. To preview your changes, select Preview apps store to see a representation of your customized apps store.

preview of the custom apps store.

Note

The representation might vary from the final version of your customized apps store because some default colors are based on your users' version of Teams client.

Related article

Manage your apps