EstimatedPositionAndTraffic Data Object - Ad Insight

Defines an object that contains the estimated search results position and estimated keyword statistics such as clicks, average cost per click (CPC), impressions, click-through rate (CTR), and total cost for the specified keyword given the specified bid.


The estimates are not a prediction or guarantee of future performance.


<xs:complexType name="EstimatedPositionAndTraffic" xmlns:xs="">
    <xs:element minOccurs="0" name="MatchType" type="tns:MatchType" />
    <xs:element minOccurs="0" name="MinClicksPerWeek" type="xs:double" />
    <xs:element minOccurs="0" name="MaxClicksPerWeek" type="xs:double" />
    <xs:element minOccurs="0" name="AverageCPC" type="xs:double" />
    <xs:element minOccurs="0" name="MinImpressionsPerWeek" type="xs:long" />
    <xs:element minOccurs="0" name="MaxImpressionsPerWeek" type="xs:long" />
    <xs:element minOccurs="0" name="CTR" type="xs:double" />
    <xs:element minOccurs="0" name="MinTotalCostPerWeek" type="xs:double" />
    <xs:element minOccurs="0" name="MaxTotalCostPerWeek" type="xs:double" />
    <xs:element minOccurs="0" name="CurrencyCode" type="tns:CurrencyCode" />
    <xs:element minOccurs="0" name="EstimatedAdPosition" type="xs:double" />


Element Description Data Type
AverageCPC The estimated average CPC.

The formula used to calculate the average CPC is (maximum total cost / maximum number of clicks).
CTR The estimated CTR.

The formula used to calculate the CTR is (maximum number of clicks / maximum number of impressions) * 100.
CurrencyCode The ISO code for the monetary unit of the cost values such as AverageCPC. CurrencyCode
EstimatedAdPosition The position in the search results given the specified bid. double
MatchType The keyword match type used to determine the estimates. MatchType
MaxClicksPerWeek The estimated maximum number of clicks per week. double
MaxImpressionsPerWeek The estimated maximum number of impressions per week. long
MaxTotalCostPerWeek The estimated maximum cost per week. double
MinClicksPerWeek The estimated minimum number of clicks per week. double
MinImpressionsPerWeek The estimated minimum number of impressions per week. long
MinTotalCostPerWeek The estimated minimum cost per week. double


Service: AdInsightService.svc v13

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