MatchType Value Set - Ad Insight

Defines the possible keyword match type values.

Syntax

<xs:simpleType name="MatchType" xmlns:xs="http://www.w3.org/2001/XMLSchema">
  <xs:restriction base="xs:string">
    <xs:enumeration value="Exact" />
    <xs:enumeration value="Phrase" />
    <xs:enumeration value="Broad" />
    <xs:enumeration value="Aggregate" />
  </xs:restriction>
</xs:simpleType>

Values

Value Description
Aggregate Aggregates the data across all match types.
Broad A broad match results when words in the keyword are present in the user's search query; however, the word order can vary.
Exact An exact match results when all of the words in the keyword exactly match the user's search query.
Phrase A phrase match results when all of the words in the keyword are present in the user's search query and are in the same order.

Requirements

Service: AdInsightService.svc v13
Namespace: https://bingads.microsoft.com/AdInsight/v13

Used By

EstimatedBidAndTraffic
EstimatedPositionAndTraffic
GetEstimatedPositionByKeywords
GetHistoricalKeywordPerformance
Keyword
KeywordAndMatchType
KeywordKPI
NegativeKeyword