Promotion Ad Extension Record - Bulk
Defines a promotion ad extension that can be downloaded and uploaded in a bulk file.
Note
Promotion Extensions are available for customers in AU, CA, DE, FR, US and UK.
You can associate a promotion ad extension with the account or with campaigns and ad groups in the account. Each entity (account, campaign, or ad group) can be associated with up to 20 promotion ad extensions. Use the Account Promotion Ad Extension, Ad Group Promotion Ad Extension, and Campaign Promotion Ad Extension records to manage promotion ad extension associations.
You can download all Promotion Ad Extension records in the account by including the DownloadEntity value of PromotionAdExtensions in the DownloadCampaignsByAccountIds or DownloadCampaignsByCampaignIds service request. Additionally the download request must include the EntityData scope. For more details about the Bulk service including best practices, see Bulk Download and Upload.
The following Bulk CSV example would add a new Promotion Ad Extension to the account's shared library.
Type,Status,Id,Parent Id,Campaign,Ad Group,Client Id,Modified Time,Language,Start Date,End Date,Name,Version,Ad Schedule,Use Searcher Time Zone,Final Url,Mobile Final Url,Tracking Template,Custom Parameter,Promotion Target,Discount Modifier,Percent Off,Money Amount Off,Promotion Code,Orders Over Amount,Occasion,Promotion Start,Promotion End,Currency Code
Format Version,,,,,,,,,,,6,,,,,,,,,,,,,,,,,
Promotion Ad Extension,Active,-25,0,,,ClientIdGoesHere,,English,,12/31/2021,,,(Monday[09:00-21:00]),FALSE,https://www.contoso.com/womenshoesale,https://mobile.contoso.com/womenshoesale,,{_promoCode}=PROMO1; {_season}=summer,shoes,None,20000000,,SAVE20,,WomensDay,,12/31/2021,USD
If you are using the Bing Ads SDKs for .NET, Java, or Python, you can save time using the BulkServiceManager to upload and download the BulkPromotionAdExtension object, instead of calling the service operations directly and writing custom code to parse each field in the bulk file.
var uploadEntities = new List<BulkEntity>();
// Map properties in the Bulk file to the BulkPromotionAdExtension
var bulkPromotionAdExtension = new BulkPromotionAdExtension
{
// 'Parent Id' column header in the Bulk file
AccountId = 0,
// 'Client Id' column header in the Bulk file
ClientId = "ClientIdGoesHere",
// Map properties in the Bulk file to the
// PromotionAdExtension object of the Campaign Management service.
PromotionAdExtension = new PromotionAdExtension
{
// 'Id' column header in the Bulk file
Id = promotionAdExtensionIdKey,
// 'Currency Code' column header in the Bulk file
CurrencyCode = "USD",
// 'Discount Modifier' column header in the Bulk file
DiscountModifier = PromotionDiscountModifier.None,
// 'Language' column header in the Bulk file
Language = "English",
// 'Money Amount Off' column header in the Bulk file
MoneyAmountOff = null,
// 'Orders Over Amount' column header in the Bulk file
OrdersOverAmount = null,
// 'Percent Off' column header in the Bulk file
PercentOff = 20000000,
// 'Promotion Code' column header in the Bulk file
PromotionCode = "SAVE20",
// 'Promotion Target' column header in the Bulk file
PromotionItem = "shoes",
// 'Occasion' column header in the Bulk file
PromotionOccasion = PromotionOccasion.WomensDay,
// 'Promotion End' column header in the Bulk file
PromotionEndDate = new Microsoft.BingAds.V13.CampaignManagement.Date
{
Month = 12,
Day = 31,
Year = DateTime.UtcNow.Year + 1
},
// 'Promotion Start' column header in the Bulk file
PromotionStartDate = null,
// 'Final Url' column header in the Bulk file
FinalUrls = new[] {
// Each Url is delimited by a semicolon (;) in the Bulk file
"https://www.contoso.com/womenshoesale"
},
// 'Mobile Final Url' column header in the Bulk file
FinalMobileUrls = new[] {
// Each Url is delimited by a semicolon (;) in the Bulk file
"https://mobile.contoso.com/womenshoesale"
},
// 'Tracking Template' column header in the Bulk file
TrackingUrlTemplate = null,
// 'Custom Parameter' column header in the Bulk file
UrlCustomParameters = new CustomParameters
{
// Each custom parameter is delimited by a semicolon (;) in the Bulk file
Parameters = new[] {
new CustomParameter(){
Key = "promoCode",
Value = "PROMO1"
},
new CustomParameter(){
Key = "season",
Value = "summer"
},
}
},
// 'Ad Schedule' column header in the Bulk file
Scheduling = new Schedule
{
// Each day and time range is delimited by a semicolon (;) in the Bulk file
DayTimeRanges = new[]
{
// Within each day and time range the format is Day[StartHour:StartMinue-EndHour:EndMinute].
new DayTime
{
Day = Day.Monday,
StartHour = 9,
StartMinute = Minute.Zero,
EndHour = 21,
EndMinute = Minute.Zero,
},
},
// 'End Date' column header in the Bulk file
EndDate = new Microsoft.BingAds.V13.CampaignManagement.Date
{
Month = 12,
Day = 31,
Year = DateTime.UtcNow.Year + 1
},
// 'Start Date' column header in the Bulk file
StartDate = null,
// 'Use Searcher Time Zone' column header in the Bulk file
UseSearcherTimeZone = false,
},
// 'Status' column header in the Bulk file
Status = AdExtensionStatus.Active,
},
};
uploadEntities.Add(bulkPromotionAdExtension);
var entityUploadParameters = new EntityUploadParameters
{
Entities = uploadEntities,
ResponseMode = ResponseMode.ErrorsAndResults,
ResultFileDirectory = FileDirectory,
ResultFileName = DownloadFileName,
OverwriteResultFile = true,
};
var uploadResultEntities = (await BulkServiceManager.UploadEntitiesAsync(entityUploadParameters)).ToList();
For a Promotion Ad Extension record, the following attribute fields are available in the Bulk File Schema.
- Ad Schedule
- Client Id
- Currency Code
- Custom Parameter
- Discount Modifier
- Editorial Location
- Editorial Reason Code
- Editorial Status
- Editorial Term
- End Date
- Final Url
- Final Url Suffix
- Id
- Language
- Mobile Final Url
- Modified Time
- Money Amount Off
- Occasion
- Orders Over Amount
- Parent Id
- Publisher Countries
- Promotion Code
- Promotion End
- Promotion Start
- Promotion Target
- Start Date
- Status
- Tracking Template
- Use Searcher Time Zone
- Version
Ad Schedule
The list of day and time ranges that you want the ad extension to be displayed with your ads. Each day and time range includes the scheduled day of week, start/end hour, and start/end minute. Each day and time range is enclosed by left and right parentheses, and separated from other day and time ranges with a semicolon (;) delimiter. Within each day and time range the format is Day[StartHour:StartMinue-EndHour:EndMinute].
The possible values of StartHour range from 00 to 23, where 00 is equivalent to 12:00AM and 12 is 12:00PM.
The possible values of EndHour range from 00 to 24, where 00 is equivalent to 12:00AM and 12 is 12:00PM.
The possible values of StartMinute and EndMinute range from 00 to 60.
The following example demonstrates day and time ranges during weekdays from 9:00AM through 9:00PM: (Monday[09:00-21:00]);(Tuesday[09:00-21:00]);(Wednesday[09:00-21:00]);(Thursday[09:00-21:00]);(Friday[09:00-21:00])
Add: Optional. If you do not set this field, the ad extension will be eligible for scheduling anytime during the calendar start and end dates.
Update: Optional. The individual day and time ranges cannot be updated. You can effectively update the day and time ranges by sending a new set that should replace the prior set. The Ad Schedule, End Date, Start Date, and Use Searcher Time Zone fields depend on each other and are updated together. If you leave all of these fields empty during update, then none of them are updated. If you include values for any of these fields, then the prior values for all of these fields are removed or replaced. To remove all prior schedule settings, set each of these fields to delete_value.
Delete: Read-only
Client Id
Used to associate records in the bulk upload file with records in the results file. The value of this field is not used or stored by the server; it is simply copied from the uploaded record to the corresponding result record. It may be any valid string to up 100 in length.
Add: Optional
Update: Optional
Delete: Read-only
Currency Code
The currency code for the promotion price or discount.
This field is only applicable if you set Money Amount Off or Orders Over Amount.
The supported currency codes are ARS, AUD, BRL, CAD, CHF, CLP, CNY, COP, DKK, EUR, GBP, HKD, INR, MXN, NZD, PEN, PHP, PLN, SEK, SGD, USD, TWD, and VEF.
Add: Required if Money Amount Off or Orders Over Amount are set.
Update: Optional. If no value is set for the update, this setting is not changed. If you set either Percent Off or Promotion Code, this setting is no longer applicable and will be deleted.
Delete: Read-only
Custom Parameter
Your custom collection of key and value parameters for URL tracking.
In a bulk file, the list of custom parameters are formatted as follows.
Format each custom parameter pair as Key=Value, for example {_promoCode}=PROMO1.
Microsoft Advertising will accept the first 3 custom parameter key and value pairs that you include, and any additional custom parameters will be ignored. For customers in the Custom Parameters Limit Increase Phase 3 pilot (GetCustomerPilotFeatures returns 635), Microsoft Advertising will accept the first 8 custom parameter key and value pairs that you include, and if you include more than 8 custom parameters an error will be returned.
Each key and value pair are delimited by a semicolon and space ("; "), for example {_promoCode}=PROMO1; {_season}=summer.
A Key cannot contain a semicolon. If a Value contains a semicolon it must be escaped as '\;'. Additionally if the Value contains a backslash it must also be escaped as '\'.
The Key cannot exceed 16 UTF-8 bytes, and the Value cannot exceed 200 UTF-8 bytes. For customers in the Custom Parameters Limit Increase Phase 3 pilot (GetCustomerPilotFeatures returns 635), the Value limit increases to 250 UTF-8 bytes. The Key is required and the Value is optional. The maximum size of the Key does not include the braces and underscore i.e., '{', '_', and '}'.
Note
With the Bulk service the Key must be formatted with surrounding braces and a leading underscore, for example if the Key is promoCode, it must be formatted as {_promoCode}. With the Campaign Management service you cannot specify the surrounding braces and underscore.
Add: Optional
Update: Optional. If no value is set for the update, this setting is not changed. To remove all custom parameters, set this field to delete_value. The delete_value keyword removes the previous setting. To remove a subset of custom parameters, specify the custom parameters that you want to keep and omit any that you do not want to keep. The new set of custom parameters will replace any previous custom parameter set.
Delete: Read-only
Discount Modifier
The promotion discount modifier.
The possible values for this field are None and UpTo.
- None: The promotion discount is not modified.
- UpTo: The promotion discount is modified with the "Up to" string prefix. For example, if the unmodified promotion discount would be "$20 off shoes", the modified promotion is "Up to $20 off shoes".
Add: Optional. If you do not specify this field or leave it empty, the default value of None will be set.
Update: Optional. If no value is set for the update, this setting is not changed.
Delete: Read-only
Editorial Location
The component or property of the ad extension that failed editorial review.
Add: Read-only
Update: Read-only
Delete: Read-only
Editorial Reason Code
A code that identifies the reason for the failure. For a list of possible reason codes, see Editorial Reason Codes.
Add: Read-only
Update: Read-only
Delete: Read-only
Editorial Status
The editorial status of the ad extension.
Possible values are described in the table below.
Add: Read-only
Update: Read-only
Delete: Read-only
Editorial Term
The term that failed editorial review.
This field will not be set if a combination of terms caused the failure or if the failure was based on a policy violation.
Add: Read-only
Update: Read-only
Delete: Read-only
End Date
The ad extension scheduled end date string formatted as MM/DD/YYYY.
The end date is inclusive. For example, if you set this field to 12/31/2020, the ad extensions will stop being shown at 11:59 PM on 12/31/2020.
Add: Optional. If you do not specify an end date, the ad extension will continue to be delivered unless you pause the associated campaigns, ad groups, or ads.
Update: Optional. The end date can be shortened or extended, as long as the start date is either null or occurs before the new end date. If you set this field to the delete_value string, then you are effectively removing the end date. The Ad Schedule, End Date, Start Date, and Use Searcher Time Zone fields depend on each other and are updated together. If you leave all of these fields empty during update, then none of them are updated. If you include values for any of these fields, then the prior values for all of these fields are removed or replaced. To remove all prior schedule settings, set each of these fields to delete_value.
Delete: Read-only
Final Url
The landing page URL.
The following validation rules apply to Final URLs and Final Mobile URLs.
- The length of the URL is limited to 2,048 characters. The HTTP or HTTPS protocol string does count towards the 2,048 character limit.
- You may specify up to 10 list items for both Final Url and Mobile Final Url; however, only the first item in each list is used for delivery. The service allows up to 10 list items for potential forward compatibility.
- Each URL is delimited by a semicolon and space ("; ").
- Usage of '{' and '}' is only allowed to delineate tags, for example {lpurl}.
- Final URLs must each be a well-formed URL starting with either http:// or https://.
- If you specify Mobile Final Url, you must also specify Final Url.
Add: Required
Update: Optional. If no value is set for the update, this setting is not changed.
Delete: Read-only
Final Url Suffix
The final URL suffix can include tracking parameters that will be appended to the end of your landing page URL. We recommend placing tracking parameters that your landing page requires in a final URL suffix so that your customers are always sent to your landing page. For more details and validation rules see Final URL Suffix in the technical guides.
Note
This feature is only available for customers in the Final URL Suffix Phase 3 pilot (GetCustomerPilotFeatures returns 636). If you are not in the pilot this property will be ignored and no error will be returned.
Add: Optional
Update: Optional. If no value is set for the update, this setting is not changed. If you set this field to the delete_value string, the prior setting is removed.
Delete: Read-only
Id
The system-generated identifier of the ad extension.
Add: Optional. You must either leave this field empty, or specify a negative identifier. A negative identifier set for the ad extension can then be referenced in the Id field of dependent record types such as Ad Group Promotion Ad Extension and Campaign Promotion Ad Extension. This is recommended if you are adding new ad extensions and new dependent records in the same Bulk file. For more information, see Bulk File Schema Reference Keys.
Update: Read-only and Required
Delete: Read-only and Required
Language
The language that the ad extension will be served in.
The extension will always be served in this language, regardless of the campaign or ad group's language settings.
The supported language strings are: Danish, Dutch, English, Finnish, French, German, Italian, Norwegian, Portuguese, Spanish, Swedish, and TraditionalChinese.
Add: Required
Update: Optional. If no value is set for the update, this setting is not changed.
Delete: Read-only
Mobile Final Url
The landing page URL for mobile devices.
The following validation rules apply to Final URLs and Final Mobile URLs.
- The length of the URL is limited to 2,048 characters. The HTTP or HTTPS protocol string does count towards the 2,048 character limit.
- You may specify up to 10 list items for both Final Url and Mobile Final Url; however, only the first item in each list is used for delivery. The service allows up to 10 list items for potential forward compatibility.
- Each URL is delimited by a semicolon and space ("; ").
- Usage of '{' and '}' is only allowed to delineate tags, for example {lpurl}.
- Final URLs must each be a well-formed URL starting with either http:// or https://.
- If you specify Mobile Final Url, you must also specify Final Url.
Add: Optional
Update: Optional. If no value is set for the update, this setting is not changed. If you set this field to the delete_value string, the prior setting is removed.
Delete: Read-only
Modified Time
The date and time that the entity was last updated. The value is in Coordinated Universal Time (UTC).
Note
The date and time value reflects the date and time at the server, not the client. For information about the format of the date and time, see the dateTime entry in Primitive XML Data Types.
Add: Read-only
Update: Read-only
Delete: Read-only
Money Amount Off
The money off promotion value.
For example, to promote "$20 off shoes - On orders over $100", set the Promotion Target to "shoes", set Currency Code to "USD", set Money Amount Off to 20, and set Orders Over Amount to 100.
Add: Required. You must set either Money Amount Off or Percent Off, but you cannot set both.
Update: Optional. You can set either Money Amount Off or Percent Off, but you cannot set both.
Delete: Read-only
Occasion
The promotion occasion.
Both the promotion Occasion and Scheduling (Ad Schedule, End Date, Start Date, and Use Searcher Time Zone fields) fields determine when the promotion is eligible to be shown in ads.
The promotion Occasion determines the time period or seasonality e.g., WomensDay from February 15 through March 31 each year. The promotion will only run within the dates corresponding to the occasion that you set. See the table below for details about the defined date range for each occasion.
The Scheduling can limit the promotion to a shorter timeframe within the occasion's date range e.g., limit the promotion to run from February 20 through March 8. The Scheduling can also be used to run the same promotion multiple years e.g., run the WomensDay promotion every year from February 15 through March 31.
Add: Optional. If you do not specify this field or leave it empty, the default value of None will be set.
Update: Optional. If no value is set for the update, this setting is not changed. If you set this field, then Promotion Start and Promotion End must also be set to retain or update the previous settings.
Delete: Read-only
Orders Over Amount
The orders over amount value appended to the promotion target.
For example, to promote "$20 off shoes - On orders over $100", set the Promotion Target to "shoes", set Currency Code to "USD", set Money Amount Off to 20, and set Orders Over Amount to 100.
Add: Optional. You cannot set both Orders Over Amount and Promotion Code.
Update: Optional. You cannot set both Orders Over Amount and Promotion Code. If no value is set for the update, this setting is not changed. If you set this field to '0' (zero), the previous setting will be deleted.
Delete: Read-only
Parent Id
The system-generated identifier of the account that contains the ad extension.
This bulk field maps to the Id field of the Account record.
Add: Read-only
Update: Read-only
Delete: Read-only
Publisher Countries
The list of publisher countries or regions whose editorial guidelines do not allow the specified term.
In a bulk file, the list of publisher countries or regions are delimited with a semicolon (;).
Add: Read-only
Update: Read-only
Delete: Read-only
Percent Off
The percent off promotion value as a double value.
For example, 10.0 represents a 10% discount.
Add: Required. You must set either Money Amount Off or Percent Off, but you cannot set both.
Update: Optional. You can set either Money Amount Off or Percent Off, but you cannot set both. If you set this field, then the Currency Code setting is no longer applicable and will be deleted if it was previously set.
Delete: Read-only
Promotion Code
The promotion code appended to the promotion target.
For example, to promote "$20 off shoes - Promocode SAVE20", set the Promotion Target to "shoes", set Currency Code to "USD", set Money Amount Off to 20, and set Promotion Code to "SAVE20".
The string can contain a maximum of 15 characters.
Add: Optional. You cannot set both Orders Over Amount and Promotion Code.
Update: Optional. You cannot set both Orders Over Amount and Promotion Code. If no value is set for the update, this setting is not changed. If you set this field to to the delete_value string, the previous setting will be deleted. If you set this field, then the Currency Code setting is no longer applicable and will be deleted if it was previously set.
Delete: Read-only
Promotion End
The end date helps to inform the promotion date or dates that will be displayed in the ad.
For example if the Promotion Start and Promotion End dates are both set to February 14th, the text "Valid Feb 14" could be included in the displayed promotion.
The Promotion Start date must be earlier than, or equal to, the Promotion End date.
This property does not override the inherent delivery range for a promotion. Both the promotion Occasion and Scheduling (Ad Schedule, End Date, Start Date, and Use Searcher Time Zone) fields determine when the promotion is eligible to be shown in ads.
If the end date has already passed for the current year, then each start and end date must be set for dates during the following year.
Add: Optional
Update: Optional. If no value is set for the update, this setting is not changed. To delete the current end date and effectively set no end date, set this field to the delete_value string. When you retrieve the promotion ad extension next time, this field will not be set.
Delete: Read-only
Promotion Start
The start date helps to inform the promotion date or dates that will be displayed in the ad.
For example if the Promotion Start and Promotion End dates are both set to February 14th, the text "Valid Feb 14" could be included in the displayed promotion.
The Promotion Start date must be earlier than, or equal to, the Promotion End date.
This property does not override the inherent delivery range for a promotion. Both the promotion Occasion and Scheduling (Ad Schedule, End Date, Start Date, and Use Searcher Time Zone) fields determine when the promotion is eligible to be shown in ads.
If the end date has already passed for the current year, then each start and end date must be set for dates during the following year.
Add: Optional
Update: Optional. If no value is set for the update, this setting is not changed. To delete the current end date and effectively set no end date, set this field to the delete_value string. When you retrieve the promotion ad extension next time, this field will not be set.
Delete: Read-only
Promotion Target
The promotion target or item.
For example, you might run a promotion for "shoes" at either $20 or 20% discount. To run a promotion for "Up to $20 off shoes", set the Promotion Target to "shoes", set the Discount Modifier to "UpTo", set Currency Code to "USD", and set Money Amount Off to 20.
The string can contain a maximum of 20 characters.
Add: Required
Update: Optional. If no value is set for the update, this setting is not changed.
Delete: Read-only
Start Date
The ad extension scheduled start date string formatted as MM/DD/YYYY.
The start date is inclusive. For example, if you set StartDate to 5/5/2020, the ad extensions will start being shown at 12:00 AM on 5/5/2020.
Add: Optional. If you do not specify a start date, the ad extension is immediately eligible to be scheduled.
Update: Optional. The start date can be shortened or extended, as long as the end date is either null or occurs after the new start date. If you set this field to the delete_value string, then you are effectively removing the start date and the ad extension is immediately eligible to be scheduled. The Ad Schedule, End Date, Start Date, and Use Searcher Time Zone fields depend on each other and are updated together. If you leave all of these fields empty during update, then none of them are updated. If you include values for any of these fields, then the prior values for all of these fields are removed or replaced. To remove all prior schedule settings, set each of these fields to delete_value.
Delete: Read-only
Status
The status of the ad extension.
Possible values are Active or Deleted.
Add: Optional. The default value is Active.
Update: Optional. If no value is set for the update, this setting is not changed.
Delete: Required. The Status must be set to Deleted.
Tracking Template
The tracking template to use for your promotion URLs.
The following validation rules apply to tracking templates. For more details about supported templates and parameters, see the Microsoft Advertising help article What tracking or URL parameters can I use?
Tracking templates defined for lower level entities e.g. ads override those set for higher level entities e.g. campaign. For more information, see Entity Limits.
The length of the tracking template is limited to 2,048 characters. The HTTP or HTTPS protocol string does count towards the 2,048 character limit.
The tracking template must be a well-formed URL beginning with one of the following: http://, https://, {lpurl}, or {unescapedlpurl}.
Microsoft Advertising does not validate whether custom parameters exist. If you use custom parameters in your tracking template and they do not exist, then the landing page URL will include the key and value placeholders of your custom parameters without substitution. For example, if your tracking template is
https://tracker.example.com/?season={_season}&promocode={_promocode}&u={lpurl}, and neither {_season} or {_promocode} are defined at the campaign, ad group, criterion, keyword, or ad level, then the landing page URL will be the same.
Add: Optional
Update: Optional. If no value is set for the update, this setting is not changed. If you set this field to the delete_value string, the prior setting is removed.
Delete: Read-only
Use Searcher Time Zone
Determines whether to use the account time zone or the time zone of the search user where the ads could be delivered.
Set this property to TRUE if you want the ad extensions to be shown in the search user's time zone, and otherwise set it to FALSE.
Add: Optional. If you do not specify this field or leave it empty, the default value of FALSE will be set and the account time zone will be used.
Update: Optional. If you set this field to the delete_value string, then you are effectively resetting to the default value of FALSE. The Ad Schedule, End Date, Start Date, and Use Searcher Time Zone fields depend on each other and are updated together. If you leave all of these fields empty during update, then none of them are updated. If you include values for any of these fields, then the prior values for all of these fields are removed or replaced. To remove all prior schedule settings, set each of these fields to delete_value.
Delete: Read-only
Version
The number of times the contents of the ad extension has been updated. The version is set to 1 when you add the extension and is incremented each time it's revised.
Add: Read-only
Update: Read-only
Delete: Read-only
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