AppInstallAd Data Object - Campaign Management

Defines an app install ad.

App Install Ads are similar to text ads but provide direct links to your apps with a button, sending customers directly to the applicable store to download the application. This is an ideal solution for advertisers wanting to manage and drive downloads of their apps, rather than website traffic.

App Install Ads automatically detect the customer's mobile device and operating system, sending them to the corresponding Apple App Store or Google Play. You can also track conversions with the same conversion tracking partners as App Extensions: AppsFlyer, Kochava, Tune, Singular, Adjust, and Branch.

Note

App Install Ads are available in Australia, Brazil, Canada, France, Germany, India, the United Kingdom, and the United States on iOS and Android only. Only apps available in the United States in the Apple App Store and Google Play Store are currently supported. There is no support for Windows or Windows Phone.

Not everyone has this feature yet. If you don't, don't worry. It's coming soon.

Note

App install ads can only be created in Search campaigns where the AdGroupType is set to "SearchStandard". If the AdGroupType is set to "SearchDynamic", then the ad group does not support app install ads.

The combination of the AppPlatform, AppStoreId, Text, and Title elements make the app install ad unique.

Syntax

<xs:complexType name="AppInstallAd" xmlns:xs="http://www.w3.org/2001/XMLSchema">
  <xs:complexContent mixed="false">
    <xs:extension base="tns:Ad">
      <xs:sequence>
        <xs:element minOccurs="0" name="AppPlatform" nillable="true" type="xs:string" />
        <xs:element minOccurs="0" name="AppStoreId" nillable="true" type="xs:string" />
        <xs:element minOccurs="0" name="Text" nillable="true" type="xs:string" />
        <xs:element minOccurs="0" name="Title" nillable="true" type="xs:string" />
      </xs:sequence>
    </xs:extension>
  </xs:complexContent>
</xs:complexType>

Elements

The AppInstallAd object has the following elements: AppPlatform, AppStoreId, Text, Title.

Element Description Data Type
AppPlatform The application platform.

Possible values include iOS and Android.

Add: Required
Update: Optional
string
AppStoreId The application identifier provided by the app store.

If the application is new, please expect to wait 4-7 days before the ad will be eligible to deliver.

Add: Required
Update: Optional
string
Text The ad copy. The copy must contain at least one word. The ad's copy and title combined must total at least three words.

The ad copy cannot contain dynamic text strings such as {keyword}.

The maximum input length of the copy is 71 characters. Note that for ad groups that use Traditional Chinese, the text is limited to 38 characters.

The ad copy cannot contain the newline (\n) character.

Add: Required
Update: Optional
string
Title The title of the ad. The title must contain at least one word. The ad's copy and title combined must total at least three words.

The title cannot contain dynamic text strings such as {keyword}.

The maximum input length of the title is 25 characters. Note that for ad groups that use Traditional Chinese, the title is limited to 15 characters.

The title cannot contain the newline (\n) character.

Add: Required
Update: Optional
string

The AppInstallAd object has Inherited Elements.

Inherited Elements

Inherited Elements from Ad

The AppInstallAd object derives from the Ad object, and inherits the following elements: AdFormatPreference, DevicePreference, EditorialStatus, FinalAppUrls, FinalMobileUrls, FinalUrls, FinalUrlSuffix, ForwardCompatibilityMap, Id, Status, TrackingUrlTemplate, Type, UrlCustomParameters. The descriptions below are specific to AppInstallAd, and might not apply to other objects that inherit the same elements from the Ad object.

Element Description Data Type
AdFormatPreference Not supported for this ad type. string
DevicePreference This element determines whether the preference is for app install ads to be displayed on mobile and tablet devices or only on mobile devices. (App install ads are not currently supported on desktop computers.)

To specify a preference for mobile devices only (i.e. excluding tablets), set this element to 30001.

To specify a preference for both mobile and tablet devices, set this element to 0 (zero) or leave the element nil. By default, this element will be nil.

Add: Optional
Update: Optional
long
EditorialStatus The editorial review status of the ad, which indicates whether the ad is pending review, has been approved, or has been disapproved.

Add: Read-only
Update: Read-only
AdEditorialStatus
FinalAppUrls Not supported for app install ads. AppUrl array
FinalMobileUrls Not supported for app install ads. string array
FinalUrls The URL where a search user lands and can choose to install an app.

Add: Required
Update: Optional
string array
FinalUrlSuffix The final URL suffix can include tracking parameters that will be appended to the end of your landing page URL. We recommend placing tracking parameters that your landing page requires in a final URL suffix so that your customers are always sent to your landing page. For more details and validation rules see Final URL Suffix in the technical guides.

Add: Optional
Update: Optional. If no value is set for the update, this setting is not changed. If you set this element to an empty string (""), the previous setting will be deleted.
string
ForwardCompatibilityMap The list of key and value strings for forward compatibility to avoid otherwise breaking changes when new elements are added in the current API version.

There are currently not any ForwardCompatibilityMap key and value pairs that are applicable for this object.
KeyValuePairOfstringstring array
Id The unique Microsoft Advertising identifier for the ad.

Add: Read-only
Update: Required and Read-only
long
Status The status of the ad.

You can set the ad status to Active or Paused.

Add: Optional
Update: Optional
AdStatus
TrackingUrlTemplate The tracking template to use as a default for the URL specified with FinalUrls.

The following validation rules apply to tracking templates. For more details about supported templates and parameters, see the Microsoft Advertising help article What tracking or URL parameters can I use?
- Tracking templates defined for lower level entities e.g. ads override those set for higher level entities e.g. campaign. For more information, see Entity Limits.
- The length of the tracking template is limited to 2,048 characters. The HTTP or HTTPS protocol string does count towards the 2,048 character limit.
- The tracking template must be a well-formed URL beginning with one of the following: http://, https://, {lpurl}, or {unescapedlpurl}.
- Microsoft Advertising does not validate whether custom parameters exist. If you use custom parameters in your tracking template and they do not exist, then the landing page URL will include the key and value placeholders of your custom parameters without substitution. For example, if your tracking template is https://tracker.example.com/?season={_season}&promocode={_promocode}&u={lpurl} and neither {_season} or {_promocode} are defined at the campaign, ad group, criterion, keyword, or ad level, then the landing page URL will be the same.

Add: Optional
Update: Optional. If no value is set for the update, this setting is not changed. If you set this element to an empty string (""), the previous setting will be deleted.
string
Type The type of the ad. This value is AppInstall when you retrieve an app install ad. For more information about ad types, see the Ad Data Object Remarks.

Add: Read-only
Update: Read-only
AdType
UrlCustomParameters Your custom collection of key and value parameters for URL tracking.

Microsoft Advertising will accept the first 8 CustomParameter objects that you include within the CustomParameters object, and if you include more than 8 custom parameters an error will be returned. Each CustomParameter includes Key and Value elements.

Add: Optional
Update: Optional. If no value is set for the update, this setting is not changed. Set the UrlCustomParameters element to null or empty to retain any existing custom parameters. To remove all custom parameters, set the Parameters element of the CustomParameters object to null or empty. To remove a subset of custom parameters, specify the custom parameters that you want to keep in the Parameters element of the CustomParameters object.
CustomParameters

Requirements

Service: CampaignManagementService.svc v13
Namespace: https://bingads.microsoft.com/CampaignManagement/v13