Audience Data Object - Campaign Management

Defines the base object of an audience.

Do not try to instantiate an Audience. You can create one or more following objects that derive from it.


Microsoft Advertising will automatically generate similar remarketing lists for pilot participants. You cannot create or edit the similar remarketing lists.


<xs:complexType name="Audience" xmlns:xs="">
    <xs:element minOccurs="0" name="AudienceNetworkSize" nillable="true" type="xs:long" />
    <xs:element minOccurs="0" name="Description" nillable="true" type="xs:string" />
    <xs:element minOccurs="0" name="ForwardCompatibilityMap" nillable="true" type="q85:ArrayOfKeyValuePairOfstringstring" xmlns:q85="" />
    <xs:element minOccurs="0" name="Id" nillable="true" type="xs:long" />
    <xs:element minOccurs="0" name="MembershipDuration" nillable="true" type="xs:int" />
    <xs:element minOccurs="0" name="Name" nillable="true" type="xs:string" />
    <xs:element minOccurs="0" name="ParentId" nillable="true" type="xs:long" />
    <xs:element minOccurs="0" name="Scope" nillable="true" type="tns:EntityScope" />
    <xs:element minOccurs="0" name="SearchSize" nillable="true" type="xs:long" />
    <xs:element minOccurs="0" name="SupportedCampaignTypes" nillable="true" type="q86:ArrayOfstring" xmlns:q86="" />
    <xs:element minOccurs="0" name="Type" type="tns:AudienceType" />


Element Description Data Type
AudienceNetworkSize The total number of people who are active members of this audience in the Audience network. This gives you an idea of how many Audience network users you can target.

The audience needs to have at least 300 people before Microsoft Advertising will use it for optimizations.
Description The description of the audience. Use a description to help you remember what audience you are targeting.

The description can contain a maximum of 1,024 characters.
ForwardCompatibilityMap The list of key and value strings for forward compatibility to avoid otherwise breaking changes when new elements are added in the current API version.

Forward compatibility changes will be noted here in future releases. There are currently no forward compatibility changes for this object.
KeyValuePairOfstringstring array
Id The Microsoft Advertising identifier of the audience. long
MembershipDuration When you create an audience, you can specify how far back in time Microsoft Advertising should look for actions that match your audience definition.

The mimimum duration is 1 day and the maximum duration allowed is 180 days.
Name The name of the audience. The name can contain a maximum of 128 characters. string
ParentId The Microsoft Advertising identifier of the account or customer.

If the Scope is set to Account, this is the account ID, and otherwise it is the customer ID.
Scope Scope defines what accounts can use this audience.

If scope is set to Account, the audience can only be associated with ad groups within one specified account (ParentId). If scope is set to Customer, the audience can be associated with any ad groups across all of the customer's accounts.
SearchSize The total number of people who are active members of this audience in the Search network. This gives you an idea of how many search users you can target.

The audience needs to have at least 1,000 people before Microsoft Advertising will use it for optimizations.

This property will be nil or empty for up to 24 hours while the audience is being built, for example if you add or update the remarketing list membership duration, rule, or tag identifier. Likewise if you have imported new custom audiences from DMP, it takes 24 hours to build the audience, and in the meantime this property will be nil or empty.

This property will be nil or empty if the UET tag associated with the remarketing list has a status of Unverified or Inactive, because the remarketing list can't receive the customer information from your website that it needs to build the list.
SupportedCampaignTypes The list of campaign types that support this audience.

Supported values are Audience, DynamicSearchAds, Search, and Shopping. New campaign types might be added in the future, so you should not take any dependency on a fixed set of values.
string array
Type The type of the audience. For more information about audience types, see the Remarks. AudienceType


For Java and the .NET languages, do not set the Type element because the value is determined by whether you instantiate a custom audience or another type of audience. If you generate the SOAP manually, use the type attribute of the Audience node as shown in the following example.

<Audiences xmlns:i="">
  <Audience i:type="CustomAudience">
    <Description i:nil="false">Custom Audience Description</Description>
    <ForwardCompatibilityMap xmlns:e43="" i:nil="false">
        <e43:key i:nil="false"></e43:key>
        <e43:value i:nil="false"></e43:value>
    <Id i:nil="true" />
    <MembershipDuration i:nil="false">30</MembershipDuration>
    <Name i:nil="false">Custom Audience Name</Name>
    <ParentId i:nil="false">ParentIdHere</ParentId>


Service: CampaignManagementService.svc v12

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