ConversionGoalCountType Value Set - Campaign Management

Defines how your conversions are recorded within your chosen conversion window.

For example, you track two conversions: leads and sales. You pick Unique for leads and All for sales. When one ad click turns into two leads and two sales, it's counted as three conversions: one for the unique lead, and two for all the sales.

Syntax

<xs:simpleType name="ConversionGoalCountType" xmlns:xs="http://www.w3.org/2001/XMLSchema">
  <xs:restriction base="xs:string">
    <xs:enumeration value="All" />
    <xs:enumeration value="Unique" />
  </xs:restriction>
</xs:simpleType>

Values

Value Description
All All conversions that happen after an ad click will be counted. This is a common choice for sales.
Unique Only one conversion that happens after an ad click will be counted. This is a common choice for leads.

Requirements

Service: CampaignManagementService.svc v13
Namespace: https://bingads.microsoft.com/CampaignManagement/v13

Used By

ConversionGoal