ManualCpcBiddingScheme Data Object - Campaign Management

Defines an object that represents the manual CPC bid strategy type.

This is the default bid strategy type for your campaigns. Use the manual CPC bid strategy type if you will set your ad group and keyword bids, and Microsoft Advertising will use these bids every time. This is every campaign's default bid strategy via Bing Ads API unless you chose a different strategy when creating your campaign.


You can set your campaign's bid strategy to EnhancedCpcBiddingScheme, MaxClicksBiddingScheme, MaxConversionsBiddingScheme, or TargetCpaBiddingScheme and then, at any time, set an individual ad group's or keyword's bid strategy to Manual CPC.


<xs:complexType name="ManualCpcBiddingScheme" xmlns:xs="">
  <xs:complexContent mixed="false">
    <xs:extension base="tns:BiddingScheme">
      <xs:sequence />


The ManualCpcBiddingScheme object has Inherited Elements.

Inherited Elements

Inherited Elements from BiddingScheme

The ManualCpcBiddingScheme object derives from the BiddingScheme object, and inherits the following elements. The descriptions below are specific to ManualCpcBiddingScheme, and might not apply to other objects that inherit the same elements from the BiddingScheme object.

Element Description Data Type
Type The type of the bidding scheme. This value is ManualCpcBiddingScheme when you retrieve a manual CPC bidding scheme. For more information about bidding scheme types, see the BiddingScheme Data Object Remarks.

Add: Read-only
Update: Read-only


Service: CampaignManagementService.svc v12