NegativeAdGroupCriterion Data Object - Campaign Management

Defines a criterion that you want to exclude from the specified ad group.


<xs:complexType name="NegativeAdGroupCriterion" xmlns:xs="">
  <xs:complexContent mixed="false">
    <xs:extension base="tns:AdGroupCriterion">
      <xs:sequence />


The NegativeAdGroupCriterion object has Inherited Elements.

Inherited Elements

Inherited Elements from AdGroupCriterion

The NegativeAdGroupCriterion object derives from the AdGroupCriterion object, and inherits the following elements. The descriptions below are specific to NegativeAdGroupCriterion, and might not apply to other objects that inherit the same elements from the AdGroupCriterion object.

Element Description Data Type
AdGroupId The identifier of the ad group to apply the criterion to.

Add: Required
Update: Required
Criterion The criterion to apply to the ad group. The criterion helps determine whether ads in the ad group are served.

For a list of available criterion types, see AdGroupCriterionType.

Add: Optional
Update: Optional. If no value is set for the update, this setting is not changed.
Id The unique Microsoft Advertising identifier for the ad group criterion.

Add: Read-only
Update: Required
Status A status value that determines whether the criterion applies for the ad group.

Currently the only supported status for negative ad group criterions is Active.

Add: Read-only
Update: Read-only
Type The type of the ad group criterion. This value is NegativeAdGroupCriterion when you retrieve a negative ad group criterion. For more information about ad group criterion types, see the AdGroupCriterion Data Object Remarks.

Add: Read-only
Update: Read-only


Service: CampaignManagementService.svc v13