Expanded Text Ads Code Example

This example demonstrates how to setup Expanded Text Ads for a search advertising campaign.

Tip

Use the language selector in the documentation header to choose C#, Java, Php, or Python.

To get access and refresh tokens for your Microsoft Advertising user and make your first service call using the Bing Ads API, see the Quick Start sample. You'll want to review the Get Started guide and walkthroughs for your preferred language e.g., C#, Java, Php, and Python.

Supporting files for C#, Java, Php, and Python examples are available at GitHub. You can clone each repository or repurpose snippets as needed.

using System;
using System.Collections.Generic;
using System.Linq;
using System.ServiceModel;
using System.Threading.Tasks;
using Microsoft.BingAds.V13.CampaignManagement;
using Microsoft.BingAds;

namespace BingAdsExamplesLibrary.V13
{
    /// <summary>
    /// How to create Expanded Text Ads with the Campaign Management service.
    /// </summary>
    public class ExpandedTextAds : ExampleBase
    {
        public override string Description
        {
            get { return "Expanded Text Ads | Campaign Management V13"; }
        }

        public async override Task RunAsync(AuthorizationData authorizationData)
        {
            try
            {
                ApiEnvironment environment = ((OAuthDesktopMobileAuthCodeGrant)authorizationData.Authentication).Environment;

                CampaignManagementExampleHelper CampaignManagementExampleHelper = new CampaignManagementExampleHelper(
                    OutputStatusMessageDefault: this.OutputStatusMessage);
                CampaignManagementExampleHelper.CampaignManagementService = new ServiceClient<ICampaignManagementService>(
                    authorizationData: authorizationData,
                    environment: environment);

                // Add a search campaign.

                var campaigns = new[]{
                    new Campaign
                    {
                        BudgetType = BudgetLimitType.DailyBudgetStandard,
                        DailyBudget = 50,
                        CampaignType = CampaignType.Search,
                        Languages = new string[] { "All" },
                        Name = "Women's Shoes " + DateTime.UtcNow,
                        TimeZone = "PacificTimeUSCanadaTijuana",                        
                    },
                };

                OutputStatusMessage("-----\nAddCampaigns:");
                AddCampaignsResponse addCampaignsResponse = await CampaignManagementExampleHelper.AddCampaignsAsync(
                    accountId: authorizationData.AccountId,
                    campaigns: campaigns);
                long?[] campaignIds = addCampaignsResponse.CampaignIds.ToArray();
                BatchError[] campaignErrors = addCampaignsResponse.PartialErrors.ToArray();
                OutputStatusMessage("CampaignIds:");
                CampaignManagementExampleHelper.OutputArrayOfLong(campaignIds);
                OutputStatusMessage("PartialErrors:");
                CampaignManagementExampleHelper.OutputArrayOfBatchError(campaignErrors);

                // Add an ad group within the campaign.

                var adGroups = new[] {
                    new AdGroup
                    {
                        Name = "Women's Red Shoe Sale",
                        StartDate = null,
                        EndDate = new Date {
                            Month = 12,
                            Day = 31,
                            Year = DateTime.UtcNow.Year + 1
                        },
                        CpcBid = new Bid { Amount = 0.09 },
                    }
                };

                OutputStatusMessage("-----\nAddAdGroups:");
                AddAdGroupsResponse addAdGroupsResponse = await CampaignManagementExampleHelper.AddAdGroupsAsync(
                    campaignId: (long)campaignIds[0],
                    adGroups: adGroups,
                    returnInheritedBidStrategyTypes: false);
                long?[] adGroupIds = addAdGroupsResponse.AdGroupIds.ToArray();
                BatchError[] adGroupErrors = addAdGroupsResponse.PartialErrors.ToArray();
                OutputStatusMessage("AdGroupIds:");
                CampaignManagementExampleHelper.OutputArrayOfLong(adGroupIds);
                OutputStatusMessage("PartialErrors:");
                CampaignManagementExampleHelper.OutputArrayOfBatchError(adGroupErrors);

                // Add keywords and ads within the ad group.

                var keywords = new[] {
                    new Keyword
                    {
                        Bid = new Bid { Amount = 0.47 },
                        Param2 = "10% Off",
                        MatchType = MatchType.Phrase,
                        Text = "Brand-A Shoes",
                    },
                };

                OutputStatusMessage("-----\nAddKeywords:");
                AddKeywordsResponse addKeywordsResponse = await CampaignManagementExampleHelper.AddKeywordsAsync(
                    adGroupId: (long)adGroupIds[0],
                    keywords: keywords,
                    returnInheritedBidStrategyTypes: false);
                long?[] keywordIds = addKeywordsResponse.KeywordIds.ToArray();
                BatchError[] keywordErrors = addKeywordsResponse.PartialErrors.ToArray();
                OutputStatusMessage("KeywordIds:");
                CampaignManagementExampleHelper.OutputArrayOfLong(keywordIds);
                OutputStatusMessage("PartialErrors:");
                CampaignManagementExampleHelper.OutputArrayOfBatchError(keywordErrors);

                var ads = new Ad[] {
                    new ExpandedTextAd 
                    {
                        TitlePart1 = "Contoso",
                        TitlePart2 = "Quick & Easy Setup",
                        TitlePart3 = "Seemless Integration",
                        Text = "Find New Customers & Increase Sales!",
                        TextPart2 = "Start Advertising on Contoso Today.",
                        Path1 = "seattle",
                        Path2 = "shoe sale",
                        FinalUrls = new[] {
                            "http://www.contoso.com/womenshoesale"
                        },
                    },
                };
                
                OutputStatusMessage("-----\nAddAds:");
                AddAdsResponse addAdsResponse = await CampaignManagementExampleHelper.AddAdsAsync(
                    adGroupId: (long)adGroupIds[0], 
                    ads: ads);
                long?[] adIds = addAdsResponse.AdIds.ToArray();
                BatchError[] adErrors = addAdsResponse.PartialErrors.ToArray();
                OutputStatusMessage("AdIds:");
                CampaignManagementExampleHelper.OutputArrayOfLong(adIds);
                OutputStatusMessage("PartialErrors:");
                CampaignManagementExampleHelper.OutputArrayOfBatchError(adErrors);

                // Delete the campaign and everything it contains e.g., ad groups and ads.

                OutputStatusMessage("-----\nDeleteCampaigns:");
                await CampaignManagementExampleHelper.DeleteCampaignsAsync(
                    accountId: authorizationData.AccountId,
                    campaignIds: new[] { (long)campaignIds[0] });
                OutputStatusMessage(string.Format("Deleted Campaign Id {0}", campaignIds[0]));
            }
            // Catch authentication exceptions
            catch (OAuthTokenRequestException ex)
            {
                OutputStatusMessage(string.Format("Couldn't get OAuth tokens. Error: {0}. Description: {1}", ex.Details.Error, ex.Details.Description));
            }
            // Catch Campaign Management service exceptions
            catch (FaultException<AdApiFaultDetail> ex)
            {
                OutputStatusMessage(string.Join("; ", ex.Detail.Errors.Select(error => string.Format("{0}: {1}", error.Code, error.Message))));
            }
            catch (FaultException<ApiFaultDetail> ex)
            {
                OutputStatusMessage(string.Join("; ", ex.Detail.OperationErrors.Select(error => string.Format("{0}: {1}", error.Code, error.Message))));
                OutputStatusMessage(string.Join("; ", ex.Detail.BatchErrors.Select(error => string.Format("{0}: {1}", error.Code, error.Message))));
            }
            catch (FaultException<EditorialApiFaultDetail> ex)
            {
                OutputStatusMessage(string.Join("; ", ex.Detail.OperationErrors.Select(error => string.Format("{0}: {1}", error.Code, error.Message))));
                OutputStatusMessage(string.Join("; ", ex.Detail.BatchErrors.Select(error => string.Format("{0}: {1}", error.Code, error.Message))));
            }
            catch (Exception ex)
            {
                OutputStatusMessage(ex.Message);
            }
        }
    }
}
package com.microsoft.bingads.examples.v13;

import java.util.ArrayList;
import java.util.Calendar;

import com.microsoft.bingads.*;
import com.microsoft.bingads.v13.campaignmanagement.*;
import java.util.HashSet;
import java.util.List;

public class ExpandedTextAds extends ExampleBase {
    
    public static void main(java.lang.String[] args) {
     
        try
        {
            authorizationData = getAuthorizationData(); 
             
            CampaignManagementExampleHelper.CampaignManagementService = new ServiceClient<ICampaignManagementService>(
                        authorizationData, 
                        API_ENVIRONMENT,
                        ICampaignManagementService.class);
            
            // Add a search campaign.

            ArrayOfCampaign campaigns = new ArrayOfCampaign();
            Campaign campaign = new Campaign();
            campaign.setBudgetType(BudgetLimitType.DAILY_BUDGET_STANDARD);
            campaign.setDailyBudget(50.00);
            ArrayOfstring languages = new ArrayOfstring();
            languages.getStrings().add("All");
            campaign.setLanguages(languages);
            campaign.setName("Women's Shoes " + System.currentTimeMillis());
            campaign.setTimeZone("PacificTimeUSCanadaTijuana");
            campaigns.getCampaigns().add(campaign);

            outputStatusMessage("-----\nAddCampaigns:");
            AddCampaignsResponse addCampaignsResponse = CampaignManagementExampleHelper.addCampaigns(
                    authorizationData.getAccountId(), 
                    campaigns);            
            ArrayOfNullableOflong campaignIds = addCampaignsResponse.getCampaignIds();
            ArrayOfBatchError campaignErrors = addCampaignsResponse.getPartialErrors();
            outputStatusMessage("CampaignIds:");
            CampaignManagementExampleHelper.outputArrayOfNullableOflong(campaignIds);
            outputStatusMessage("PartialErrors:");
            CampaignManagementExampleHelper.outputArrayOfBatchError(campaignErrors);

            // Add an ad group within the campaign.
            
            ArrayOfAdGroup adGroups = new ArrayOfAdGroup();
            AdGroup adGroup = new AdGroup();
            adGroup.setName("Women's Red Shoe Sale");
            adGroup.setStartDate(null);
            Calendar calendar = Calendar.getInstance();
            adGroup.setEndDate(new com.microsoft.bingads.v13.campaignmanagement.Date());
            adGroup.getEndDate().setDay(31);
            adGroup.getEndDate().setMonth(12);
            adGroup.getEndDate().setYear(calendar.get(Calendar.YEAR));
            Bid CpcBid = new Bid();
            CpcBid.setAmount(0.09);
            adGroup.setCpcBid(CpcBid);
            adGroups.getAdGroups().add(adGroup);

            outputStatusMessage("-----\nAddAdGroups:");
            AddAdGroupsResponse addAdGroupsResponse = CampaignManagementExampleHelper.addAdGroups(
                    campaignIds.getLongs().get(0), 
                    adGroups, 
                    false);
            ArrayOfNullableOflong adGroupIds = addAdGroupsResponse.getAdGroupIds();
            ArrayOfBatchError adGroupErrors = addAdGroupsResponse.getPartialErrors();
            outputStatusMessage("AdGroupIds:");
            CampaignManagementExampleHelper.outputArrayOfNullableOflong(adGroupIds);
            outputStatusMessage("PartialErrors:");
            CampaignManagementExampleHelper.outputArrayOfBatchError(adGroupErrors); 

            // Add keywords and ads within the ad group.
            
            ArrayOfKeyword keywords = new ArrayOfKeyword();
            Keyword keyword = new Keyword();
            keyword.setBid(new Bid());
            keyword.getBid().setAmount(0.47);
            keyword.setParam2("10% Off");
            keyword.setMatchType(MatchType.PHRASE);
            keyword.setText("Brand-A Shoes");
            keywords.getKeywords().add(keyword);

            outputStatusMessage("-----\nAddKeywords:");
            AddKeywordsResponse addKeywordsResponse = CampaignManagementExampleHelper.addKeywords(
                    adGroupIds.getLongs().get(0), 
                    keywords, 
                    false);
            ArrayOfNullableOflong keywordIds = addKeywordsResponse.getKeywordIds();
            ArrayOfBatchError keywordErrors = addKeywordsResponse.getPartialErrors();
            outputStatusMessage("KeywordIds:");
            CampaignManagementExampleHelper.outputArrayOfNullableOflong(keywordIds);
            outputStatusMessage("PartialErrors:");
            CampaignManagementExampleHelper.outputArrayOfBatchError(keywordErrors);

            ArrayOfAd ads = new ArrayOfAd();
            ExpandedTextAd expandedTextAd = new ExpandedTextAd();
            expandedTextAd.setTitlePart1("Contoso");
            expandedTextAd.setTitlePart2("Quick & Easy Setup");
            expandedTextAd.setTitlePart3("Seemless Integration");
            expandedTextAd.setText("Find New Customers & Increase Sales!");
            expandedTextAd.setTextPart2("Start Advertising on Contoso Today.");
            expandedTextAd.setPath1("seattle");
            expandedTextAd.setPath2("shoe sale");
            com.microsoft.bingads.v13.campaignmanagement.ArrayOfstring finalUrls = new com.microsoft.bingads.v13.campaignmanagement.ArrayOfstring();
            finalUrls.getStrings().add("http://www.contoso.com/womenshoesale");
            expandedTextAd.setFinalUrls(finalUrls);
            ads.getAds().add(expandedTextAd);

            outputStatusMessage("-----\nAddAds:");
            AddAdsResponse addAdsResponse = CampaignManagementExampleHelper.addAds(
                    adGroupIds.getLongs().get(0), 
                    ads);
            ArrayOfNullableOflong adIds = addAdsResponse.getAdIds();
            ArrayOfBatchError adErrors = addAdsResponse.getPartialErrors();
            outputStatusMessage("AdIds:");
            CampaignManagementExampleHelper.outputArrayOfNullableOflong(adIds);
            outputStatusMessage("PartialErrors:");
            CampaignManagementExampleHelper.outputArrayOfBatchError(adErrors);

            // Delete the campaign and everything it contains e.g., ad groups and ads.

            outputStatusMessage("-----\nDeleteCampaigns:");
            ArrayOflong deleteCampaignIds = new ArrayOflong();
            deleteCampaignIds.getLongs().add(campaignIds.getLongs().get(0));
            CampaignManagementExampleHelper.deleteCampaigns(
                    authorizationData.getAccountId(), 
                    deleteCampaignIds);
            outputStatusMessage(String.format("Deleted CampaignId %d", deleteCampaignIds.getLongs().get(0))); 
        } 
        catch (Exception ex) {
            String faultXml = ExampleExceptionHelper.getBingAdsExceptionFaultXml(ex, System.out);
            outputStatusMessage(faultXml);
            String message = ExampleExceptionHelper.handleBingAdsSDKException(ex, System.out);
            outputStatusMessage(message);
        }
    }    
 }
<?php

namespace Microsoft\BingAds\Samples\V13;

// For more information about installing and using the Bing Ads PHP SDK, 
// see https://go.microsoft.com/fwlink/?linkid=838593.

require_once __DIR__ . "/../vendor/autoload.php";

include __DIR__ . "/AuthHelper.php";
include __DIR__ . "/CampaignManagementExampleHelper.php";

use SoapVar;
use SoapFault;
use Exception;

//Specify the Microsoft\BingAds\V13\CampaignManagement classes that will be used.
use Microsoft\BingAds\V13\CampaignManagement\Campaign;
use Microsoft\BingAds\V13\CampaignManagement\AdGroup;
use Microsoft\BingAds\V13\CampaignManagement\Keyword;
use Microsoft\BingAds\V13\CampaignManagement\Ad;
use Microsoft\BingAds\V13\CampaignManagement\AdType;
use Microsoft\BingAds\V13\CampaignManagement\ExpandedTextAd;
use Microsoft\BingAds\V13\CampaignManagement\Bid;
use Microsoft\BingAds\V13\CampaignManagement\MatchType;
use Microsoft\BingAds\V13\CampaignManagement\BudgetLimitType;
use Microsoft\BingAds\V13\CampaignManagement\Date;

// Specify the Microsoft\BingAds\Auth classes that will be used.
use Microsoft\BingAds\Auth\ServiceClient;
use Microsoft\BingAds\Auth\ServiceClientType;

// Specify the Microsoft\BingAds\Samples classes that will be used.
use Microsoft\BingAds\Samples\V13\AuthHelper;
use Microsoft\BingAds\Samples\V13\CampaignManagementExampleHelper;
    
try
{
    // Authenticate user credentials and set the account ID for the sample.  
    AuthHelper::Authenticate();
                
    // Add a search campaign.
    
    $campaigns = array();   
    $campaign = new Campaign();
    $campaign->Name = "Women's Shoes " . $_SERVER['REQUEST_TIME'];
    $campaign->BudgetType = BudgetLimitType::DailyBudgetStandard;
    $campaign->DailyBudget = 50.00;
    $campaign->Languages = array("All");
    $campaign->TimeZone = "PacificTimeUSCanadaTijuana";
    $campaigns[] = $campaign;
    
    print("-----\r\nAddCampaigns:\r\n");
    $addCampaignsResponse = CampaignManagementExampleHelper::AddCampaigns(
        $GLOBALS['AuthorizationData']->AccountId, 
        $campaigns
    );
    $campaignIds = $addCampaignsResponse->CampaignIds;
    print("CampaignIds:\r\n");
    CampaignManagementExampleHelper::OutputArrayOfLong($campaignIds);
    print("PartialErrors:\r\n");
    CampaignManagementExampleHelper::OutputArrayOfBatchError($addCampaignsResponse->PartialErrors);
    
    // Add an ad group within the campaign.

    $adGroups = array();
    $adGroup = new AdGroup();
    $adGroup->CpcBid = new Bid();
    $adGroup->CpcBid->Amount = 0.09;
    date_default_timezone_set('UTC');
    $endDate = new Date();
    $endDate->Day = 31;
    $endDate->Month = 12;
    $endDate->Year = date("Y");
    $adGroup->EndDate = $endDate;
    $adGroup->Name = "Women's Red Shoe Sale";    
    $adGroup->StartDate = null;    
    $adGroups[] = $adGroup;
 
    print("-----\r\nAddAdGroups:\r\n");
    $addAdGroupsResponse = CampaignManagementExampleHelper::AddAdGroups(
        $campaignIds->long[0], 
        $adGroups,
        null
    );
    $adGroupIds = $addAdGroupsResponse->AdGroupIds;
    print("AdGroupIds:\r\n");
    CampaignManagementExampleHelper::OutputArrayOfLong($adGroupIds);
    print("PartialErrors:\r\n");
    CampaignManagementExampleHelper::OutputArrayOfBatchError($addAdGroupsResponse->PartialErrors);
    
    // Add keywords and ads within the ad group.

    $keywords = array();
    $keyword = new Keyword();
    $keyword->Bid = new Bid();
    $keyword->Bid->Amount = 0.47;
    $keyword->Param2 = "10% Off";
    $keyword->MatchType = MatchType::Broad;
    $keyword->Text = "Brand-A Shoes";
    $keywords[] = $keyword;

    print("-----\r\nAddKeywords:\r\n");
    $addKeywordsResponse = CampaignManagementExampleHelper::AddKeywords(
        $adGroupIds->long[0], 
        $keywords,
        null
    );
    print("KeywordIds:\r\n");
    CampaignManagementExampleHelper::OutputArrayOfLong($addKeywordsResponse->KeywordIds);
    print("PartialErrors:\r\n");
    CampaignManagementExampleHelper::OutputArrayOfBatchError($addKeywordsResponse->PartialErrors);

    $ads = array();
    $expandedTextAd = new ExpandedTextAd();
    $expandedTextAd->TitlePart1 = "Contoso";
    $expandedTextAd->TitlePart2 = "Quick & Easy Setup";
    $expandedTextAd->TitlePart3 = "Seemless Integration";
    $expandedTextAd->Text = "Find New Customers & Increase Sales!";
    $expandedTextAd->TextPart2 = "Start Advertising on Contoso Today.";
    $expandedTextAd->Path1 = "seattle";
    $expandedTextAd->Path2 = "shoe sale";
    $expandedTextAd->FinalUrls = array("http://www.contoso.com/womenshoesale");
    $ads[] = new SoapVar(
        $expandedTextAd, 
        SOAP_ENC_OBJECT, 
        'ExpandedTextAd', 
        $GLOBALS['CampaignManagementProxy']->GetNamespace()
    );

    print("-----\r\nAddAds:\r\n");
    $addAdsResponse = CampaignManagementExampleHelper::AddAds(
        $adGroupIds->long[0], 
        $ads
    );
    print("AdIds:\r\n");
    CampaignManagementExampleHelper::OutputArrayOfLong($addAdsResponse->AdIds);
    print("PartialErrors:\r\n");
    CampaignManagementExampleHelper::OutputArrayOfBatchError($addAdsResponse->PartialErrors);

    // Delete the campaign and everything it contains e.g., ad groups and ads.

    print("-----\r\nDeleteCampaigns:\r\n");
    CampaignManagementExampleHelper::DeleteCampaigns(
        $GLOBALS['AuthorizationData']->AccountId, 
        array($campaignIds->long[0])
    );
    printf("Deleted Campaign Id %s\r\n", $campaignIds->long[0]);
}
catch (SoapFault $e)
{
    printf("-----\r\nFault Code: %s\r\nFault String: %s\r\nFault Detail: \r\n", $e->faultcode, $e->faultstring);
    var_dump($e->detail);
    print "-----\r\nLast SOAP request/response:\r\n";
    print $GLOBALS['Proxy']->GetWsdl() . "\r\n";
    print $GLOBALS['Proxy']->GetService()->__getLastRequest()."\r\n";
    print $GLOBALS['Proxy']->GetService()->__getLastResponse()."\r\n";
}
catch (Exception $e)
{
    // Ignore fault exceptions that we already caught.
    if ($e->getPrevious())
    { ; }
    else
    {
        print $e->getCode()." ".$e->getMessage()."\n\n";
        print $e->getTraceAsString()."\n\n";
    }
}
from auth_helper import *
from campaignmanagement_example_helper import *

# You must provide credentials in auth_helper.py.

def main(authorization_data):

    try:
        # Add a search campaign.
                
        campaigns=campaign_service.factory.create('ArrayOfCampaign')
        campaign=set_elements_to_none(campaign_service.factory.create('Campaign'))
        campaign.BudgetType='DailyBudgetStandard'
        campaign.DailyBudget=50
        languages=campaign_service.factory.create('ns3:ArrayOfstring')
        languages.string.append('All')
        campaign.Languages=languages
        campaign.Name="Women's Shoes " + strftime("%a, %d %b %Y %H:%M:%S +0000", gmtime())
        campaign.TimeZone='PacificTimeUSCanadaTijuana'
        campaigns.Campaign.append(campaign)

        output_status_message("-----\nAddCampaigns:")
        add_campaigns_response=campaign_service.AddCampaigns(
            AccountId=authorization_data.account_id,
            Campaigns=campaigns
        )
        campaign_ids={
            'long': add_campaigns_response.CampaignIds['long'] if add_campaigns_response.CampaignIds['long'] else None
        }
        output_status_message("CampaignIds:")
        output_array_of_long(campaign_ids)
        output_status_message("PartialErrors:")
        output_array_of_batcherror(add_campaigns_response.PartialErrors)
        
        # Add an ad group within the campaign.

        ad_groups=campaign_service.factory.create('ArrayOfAdGroup')
        ad_group=set_elements_to_none(campaign_service.factory.create('AdGroup'))
        ad_group.Name="Women's Red Shoe Sale"
        end_date=campaign_service.factory.create('Date')
        end_date.Day=31
        end_date.Month=12
        current_time=gmtime()
        end_date.Year=current_time.tm_year + 1
        ad_group.EndDate=end_date
        cpc_bid=campaign_service.factory.create('Bid')
        cpc_bid.Amount=0.09
        ad_group.CpcBid=cpc_bid
        ad_groups.AdGroup.append(ad_group)

        output_status_message("-----\nAddAdGroups:")
        add_ad_groups_response=campaign_service.AddAdGroups(
            CampaignId=campaign_ids['long'][0],
            AdGroups=ad_groups,
            ReturnInheritedBidStrategyTypes=False
        )
        ad_group_ids={
            'long': add_ad_groups_response.AdGroupIds['long'] if add_ad_groups_response.AdGroupIds['long'] else None
        }
        output_status_message("AdGroupIds:")
        output_array_of_long(ad_group_ids)
        output_status_message("PartialErrors:")
        output_array_of_batcherror(add_ad_groups_response.PartialErrors)

        # Add keywords and ads within the ad group.
        
        keywords=campaign_service.factory.create('ArrayOfKeyword')
        keyword=set_elements_to_none(campaign_service.factory.create('Keyword'))
        keyword.Bid=campaign_service.factory.create('Bid')
        keyword.Bid.Amount=0.47
        keyword.Param2='10% Off'
        keyword.MatchType='Broad'
        keyword.Text='Brand-A Shoes'
        keywords.Keyword.append(keyword)

        output_status_message("-----\nAddKeywords:")
        add_keywords_response=campaign_service.AddKeywords(
            AdGroupId=ad_group_ids['long'][0],
            Keywords=keywords,
            ReturnInheritedBidStrategyTypes=False
        )
        keyword_ids={
            'long': add_keywords_response.KeywordIds['long'] if add_keywords_response.KeywordIds else None
        }
        output_status_message("KeywordIds:")
        output_array_of_long(keyword_ids)
        output_status_message("PartialErrors:")
        output_array_of_batcherror(add_keywords_response.PartialErrors)
        
        ads=campaign_service.factory.create('ArrayOfAd')
        expanded_text_ad=set_elements_to_none(campaign_service.factory.create('ExpandedTextAd'))
        expanded_text_ad.TitlePart1='Contoso'
        expanded_text_ad.TitlePart2='Quick & Easy Setup'
        expanded_text_ad.TitlePart3='Seemless Integration'
        expanded_text_ad.Text='Find New Customers & Increase Sales!'
        expanded_text_ad.TextPart2='Start Advertising on Contoso Today.'
        expanded_text_ad.Path1='seattle'
        expanded_text_ad.Path2='shoe sale'
        expanded_text_ad.Type='ExpandedText'
        final_urls=campaign_service.factory.create('ns3:ArrayOfstring')
        final_urls.string.append('http://www.contoso.com/womenshoesale')
        expanded_text_ad.FinalUrls=final_urls
        ads.Ad.append(expanded_text_ad)
        
        output_status_message("-----\nAddAds:")
        add_ads_response=campaign_service.AddAds(
            AdGroupId=ad_group_ids['long'][0],
            Ads=ads
        )
        ad_ids={
            'long': add_ads_response.AdIds['long'] if add_ads_response.AdIds['long'] else None
        }
        output_status_message("AdIds:")
        output_array_of_long(ad_ids)
        output_status_message("PartialErrors:")
        output_array_of_batcherror(add_ads_response.PartialErrors)
        
        # Delete the campaign and everything it contains e.g., ad groups and ads.

        output_status_message("-----\nDeleteCampaigns:")
        campaign_service.DeleteCampaigns(
            AccountId=authorization_data.account_id,
            CampaignIds=campaign_ids
        )
        output_status_message("Deleted Campaign Id {0}".format(campaign_ids['long'][0]))

    except WebFault as ex:
        output_webfault_errors(ex)
    except Exception as ex:
        output_status_message(ex)

# Main execution
if __name__ == '__main__':

    print("Loading the web service client proxies...")
    
    authorization_data=AuthorizationData(
        account_id=None,
        customer_id=None,
        developer_token=DEVELOPER_TOKEN,
        authentication=None,
    )

    campaign_service=ServiceClient(
        service='CampaignManagementService', 
        version=13,
        authorization_data=authorization_data, 
        environment=ENVIRONMENT,
    )
        
    authenticate(authorization_data)
        
    main(authorization_data)

See Also

Get Started with the Bing Ads API