Walkthrough: Bing Ads API Web Application in Java

This example Java web application prompts for user consent via the credentials that you provide, and then gets the accounts that the authenticated user can access.

You must first register an application and take note of the client ID (registered application ID), client secret (registered password), and redirection URI. For more details about registering an application and the authorization code grant flow, see Authentication with OAuth.

You'll also need your production developer token. You can create the example step by step as described below or download more examples from GitHub.


This example demonstrates OAuth authentication in production. For information on configuring sandbox, please see Configuring Sandbox.

Web Application Authentication Example Walk-Through

  1. Open the Eclipse development environment.

  2. Create a new project through File -> New -> Project -> Maven -> Maven Project, and click Next.

  3. In the New Maven Project dialog, make sure the option to Create a simple project (skip archetype selection) is not selected and click Next. You will select a Maven archetype in the next step.

  4. In the New Maven Project dialog, select the Maven web app archetype and click Next. The Group Id is org.apache.maven.archetypes and the Artifact Id is maven-archetype-webapp.

  5. In the New Maven Project dialog, specify your project's artifact parameters and then click Finish. For example, you can set the Group Id to com.microsoft.bingads.examples and Artifact Id to BingAdsWebApp.

  6. Add the required javax servlet JARs to your project library if they are not already in your Java build path. In Project Explorer, right-click the BingAdsWebApp project and click Properties. In the Properties dialog go to the Java Build Path -> Libraries tab, click Add External JARs, and then navigate to {EclipseInstallationPath}/plugins/ and select for example both javax.servlet.jsp_2.2.0.v201112011158 and javax.servlet_3.0.0.v201112011016.

  7. Include the servlet JARs to the project's order and exported entries. In the Java Build Path -> Order and Export tab, click Select All (at least select the servlet JARs), and then click Finish.

  8. Include the servlet JARs in the project's Web Deployment Assembly. In Project Explorer, right-click the BingAdsWebApp project and select Properties. In the Properties dialog go to Deployment Assembly -> Add, select Java Build Path Entries, and click Next. Select all of the JARs that you added in the previous steps, click Finish in the New Assembly Directive dialog, and then click Apply in the Properties dialog.

  9. In Project Explorer, right-click the pom.xml file and select Open With -> Text Editor. Add the com.microsoft.bingads dependency as shown in the following example and save pom.xml.


    For details about the latest SDK dependency version, please see the Bing Ads Java SDK GitHub README.md.

    <project xmlns="http://maven.apache.org/POM/4.0.0" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
      xsi:schemaLocation="http://maven.apache.org/POM/4.0.0 http://maven.apache.org/maven-v4_0_0.xsd">
      <name>BingAdsWebApp Maven Webapp</name>
  10. In Project Explorer, right-click the Web Content folder of your BingAdsWebApp project and select New -> JSP File. Name the file index.jsp and then click Finish.

  11. Open the Index.jsp file and replace its contents with the following code block. You must edit the sample below with the ClientId, ClientSecret, and RedirectionUri that were provisioned when you registered your application. You'll also need to edit the example with your production developer token. If you are using sandbox, you need to follow the steps in Configuring Sandbox.

    <%@ page language="java" contentType="text/html; charset=utf-8" pageEncoding="utf-8"%>
    <%@ page import="java.net.URL" %>
    <%@ page import="com.microsoft.bingads.*" %>
    <%@ page import="com.microsoft.bingads.v13.customermanagement.*" %>
    	static AuthorizationData authorizationData;
    	static ServiceClient<ICustomerManagementService> CustomerService; 
    	private static java.lang.String DeveloperToken = "<DeveloperTokenGoesHere>";
    	private static java.lang.String ClientId = "<ClientIdGoesHere>";
    	private static java.lang.String ClientSecret = "<ClientSecretGoesHere>";
        private static java.lang.String RedirectUri = "<RedirectUriGoesHere>";
    	static long accountsCount = 0;
    	//Gets a User object by the specified Microsoft Advertising user identifier.
    	 static User getUser(java.lang.Long userId) throws Exception
    	     GetUserRequest request = new GetUserRequest();
    	     return CustomerService.getService().getUser(request).getUser();
    	 // Searches by UserId for accounts that the user can manage.
    	 static ArrayOfAdvertiserAccount searchAccountsByUserId(java.lang.Long userId) throws AdApiFaultDetail_Exception, ApiFault_Exception{       
    	     ArrayOfPredicate predicates = new ArrayOfPredicate();
    	     Predicate predicate = new Predicate();
    	     predicate.setValue("" + userId);
    	     Paging paging = new Paging();
    	     final SearchAccountsRequest searchAccountsRequest = new SearchAccountsRequest();
    	     return CustomerService.getService().searchAccounts(searchAccountsRequest).getAccounts();
    	 // Outputs the account and parent customer identifiers for the specified accounts.
    	 static void printAccounts(ArrayOfAdvertiserAccount accounts) throws Exception
    	     for (Account account : accounts.getAccounts())
    	     	System.out.printf("AccountId: %d\n", account.getId());
    	     	System.out.printf("CustomerId: %d\n", account.getParentCustomerId());
    	// Main execution  
      try {
          	OAuthWebAuthCodeGrant oAuthWebAuthCodeGrant = new OAuthWebAuthCodeGrant(
    			new URL(RedirectUri)
          	oAuthWebAuthCodeGrant.setNewTokensListener(new NewOAuthTokensReceivedListener() {
                public void onNewOAuthTokensReceived(OAuthTokens newTokens) {
                       java.lang.String newAccessToken = newTokens.getAccessToken();
                       java.lang.String newRefreshToken = newTokens.getRefreshToken();
                       java.lang.String refreshTime = new java.text.SimpleDateFormat(
                    		   "MM/dd/yyyy HH:mm:ss").format(new java.util.Date());
                       System.out.printf("Token refresh time: %s\n", refreshTime);
                       System.out.printf("New access token: %s\n", newAccessToken);
                       System.out.printf("You should securely store this new refresh token: %s\n", newRefreshToken);
          	if (authorizationData == null) {
              	if (request.getParameter("code") == null) {				
    				URL authorizationUrl = oAuthWebAuthCodeGrant.getAuthorizationEndpoint();
    			} else {		
    				OAuthTokens tokens = oAuthWebAuthCodeGrant.requestAccessAndRefreshTokens(
    					new URL(request.getRequestURL() + "?" + request.getQueryString()));
    				authorizationData = new AuthorizationData();
    		CustomerService = new ServiceClient<ICustomerManagementService>(
    		User user = getUser(null);
          // Search for the accounts that the user can access.
          ArrayOfAdvertiserAccount accounts = searchAccountsByUserId(user.getId());
          accountsCount = accounts.getAccounts().size();
          System.out.println("The user can access the following Microsoft Advertising accounts: \n");
    	// Customer Management service operations can throw AdApiFaultDetail.
        } catch (AdApiFaultDetail_Exception ex) {
            System.out.println("The operation failed with the following faults:\n");
            for (AdApiError error : ex.getFaultInfo().getErrors().getAdApiErrors())
                System.out.printf("Code: %d\nError Code: %s\nMessage: %s\n\n", 
                    error.getCode(), error.getErrorCode(), error.getMessage()
        // Customer Management service operations can throw ApiFault.
        } catch (ApiFault_Exception ex) {
            System.out.println("The operation failed with the following faults:\n");
            for (OperationError error : ex.getFaultInfo().getOperationErrors().getOperationErrors())
                System.out.printf("Code: %d\nMessage: %s\n\n", 
                    error.getCode(), error.getMessage()
        } catch (Exception ex) {
            // Ignore fault exceptions that we already caught.
            if (ex.getCause() instanceof AdApiFaultDetail_Exception ||
                ex.getCause() instanceof ApiFault_Exception )
                System.out.println("Error encountered: ");
    <!DOCTYPE html>
        <meta http-equiv="Content-type" content="text/html; charset=utf-8">
        <title>Microsoft Advertising Web Application Example</title>
        <link rel="stylesheet" href="styles/styles.css" type="text/css" media="screen">
        <div id="content" class="container">
        		<b>You have <%= accountsCount %> accounts</b>    		
  12. The application is ready to be deployed to a server. For example you can publish a Web App using the Azure App Service. For more information, see Deploying a Web Application. When you start the application you will be prompted by default for Microsoft account credentials to authenticate in production.

Deploying a Web Application

If you are using Microsoft Azure to deploy your web application, the following are required.

  • A distribution of a Java-based web server or application server, such as Apache Tomcat, GlassFish, JBoss Application Server, Jetty, or IBM┬« WebSphere┬« Application Server Liberty Core.

  • An Azure subscription, which can be acquired from https://azure.microsoft.com/pricing/purchase-options/.

  • Optionally you can install the Azure Toolkit for Eclipse (by Microsoft Open Technologies) and deploy your web application using Azure cloud services. For more information, see Installing the Azure Toolkit for Eclipse.

See Also

Bing Ads API Code Examples
Bing Ads API Web Service Addresses