ProductPartitionPerformanceReportColumn Value Set - Reporting

Defines the attributes and performance statistics columns that you can include in the ProductPartitionPerformanceReportRequest.

The attribute columns that you include in a report can affect how the statistics are aggregated. In other words the number of rows increase by a factor of the unique attributes. For more information, see Columns that Group the Data.

For a list of columns that you must include, please see the Required Columns section below.

To see how far back hourly, daily, weekly, monthly, yearly and summary aggregated data can be retrieved for a report, see Report Data Retention Time Periods.

Syntax

<xs:simpleType name="ProductPartitionPerformanceReportColumn" xmlns:xs="http://www.w3.org/2001/XMLSchema">
  <xs:restriction base="xs:string">
    <xs:enumeration value="AccountName" />
    <xs:enumeration value="AccountNumber" />
    <xs:enumeration value="AccountId" />
    <xs:enumeration value="TimePeriod" />
    <xs:enumeration value="CampaignName" />
    <xs:enumeration value="CampaignId" />
    <xs:enumeration value="AdGroupName" />
    <xs:enumeration value="AdGroupId" />
    <xs:enumeration value="ProductGroup" />
    <xs:enumeration value="AdGroupCriterionId" />
    <xs:enumeration value="PartitionType" />
    <xs:enumeration value="AdId" />
    <xs:enumeration value="CurrentMaxCpc" />
    <xs:enumeration value="CurrencyCode" />
    <xs:enumeration value="DeliveredMatchType" />
    <xs:enumeration value="BidMatchType" />
    <xs:enumeration value="Impressions" />
    <xs:enumeration value="Clicks" />
    <xs:enumeration value="Ctr" />
    <xs:enumeration value="AverageCpc" />
    <xs:enumeration value="Spend" />
    <xs:enumeration value="Conversions" />
    <xs:enumeration value="ConversionRate" />
    <xs:enumeration value="CostPerConversion" />
    <xs:enumeration value="DeviceType" />
    <xs:enumeration value="Language" />
    <xs:enumeration value="CampaignStatus" />
    <xs:enumeration value="AccountStatus" />
    <xs:enumeration value="AdGroupStatus" />
    <xs:enumeration value="DestinationUrl" />
    <xs:enumeration value="Network" />
    <xs:enumeration value="TopVsOther" />
    <xs:enumeration value="Assists" />
    <xs:enumeration value="Revenue" />
    <xs:enumeration value="CostPerAssist" />
    <xs:enumeration value="RevenuePerConversion" />
    <xs:enumeration value="RevenuePerAssist" />
    <xs:enumeration value="OfferLanguage" />
    <xs:enumeration value="CountryOfSale" />
    <xs:enumeration value="AdStatus" />
    <xs:enumeration value="TrackingTemplate" />
    <xs:enumeration value="CustomParameters" />
    <xs:enumeration value="ImpressionSharePercent" />
    <xs:enumeration value="ImpressionLostToBudgetPercent" />
    <xs:enumeration value="ImpressionLostToRankPercent" />
    <xs:enumeration value="BenchmarkBid" />
    <xs:enumeration value="BenchmarkCtr" />
    <xs:enumeration value="AdDistribution" />
    <xs:enumeration value="ClickTypeId" />
    <xs:enumeration value="TotalClicksOnAdElements" />
    <xs:enumeration value="ClickType" />
    <xs:enumeration value="ReturnOnAdSpend" />
    <xs:enumeration value="BidStrategyType" />
    <xs:enumeration value="LocalStoreCode" />
    <xs:enumeration value="AssistedImpressions" />
    <xs:enumeration value="AssistedClicks" />
    <xs:enumeration value="ClickSharePercent" />
    <xs:enumeration value="AbsoluteTopImpressionSharePercent" />
  </xs:restriction>
</xs:simpleType>

Values

Value Description
AbsoluteTopImpressionSharePercent The number of times your ad is shown in the top position as a percentage of the total available impressions in the market you were targeting.

Reports on impression highlight information about how many impressions you're missing in the top slot and why. You can use this data to inform you about making changes to get more impressions, increase the likelihood of more clicks on those ads, and as a result, increase the likelihood of more sales.

If you include this column, then you may not include restricted attributes such as TopVsOther in the same report request. Likewise if you include any of the restricted attribute columns, then you must exclude this column. For more information, see Column Restrictions.
AccountId The Microsoft Advertising assigned identifier of an account.
AccountName The account name.
AccountNumber The Microsoft Advertising assigned number of an account.
AccountStatus The account status.
AdDistribution The network where you want your ads to show.
AdGroupCriterionId The Microsoft Advertising assigned identifier of an ad group criterion, or product group in the context of a Microsoft Shopping campaign.
AdGroupId The Microsoft Advertising assigned identifier of an ad group.
AdGroupName The ad group name.
AdGroupStatus The ad group status.
AdId The Microsoft Advertising assigned identifier of an ad.
AdStatus The ad status.
AssistedClicks Clicks on your ads that have received co-bids from your manufacturer partners. Clicks are what you pay for.

Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. Clicks can also come from other sources (for example, spiders, robots, and test servers).

This performance statistic is only available for Sponsored Products in Microsoft Shopping Campaigns.
AssistedImpressions The number of times an ad that is being co-bid by your manufacturer partners has been displayed on search results pages or other sites on the Microsoft Advertising Network.

This performance statistic is only available for Sponsored Products in Microsoft Shopping Campaigns.
Assists The number of conversions from other ads within the same account that were preceded by one or more clicks from this ad. An ad is considered to have assisted the conversion if it was clicked before the most recently clicked ad that was credited with the conversion. Additionally, the click corresponding to the assist must occur within the conversion period of the goal.
AverageCpc The average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks. This is the average amount you're actually charged each time your ad is clicked. For example, if you paid a total of 48.35 for 300 clicks, your average CPC is 0.16. The formula for calculating the average CPC is (Spend /Clicks).
BenchmarkBid Shows you how much other advertisers are bidding on average on similar products as your current target. Use this information as a benchmark to compare your bidding strategy for a product group against that of other advertisers advertising similar products. If the benchmark bid is significantly higher than your bid, you might consider raising your bid.
BenchmarkCtr Shows you how other product ads for similar products are performing on average based on how often people who see the ad end up clicking on it. If the benchmark CTR is significantly higher than the CTR for your product group, you might consider raising your bid for that product group, or improving the product information, particularly product images and titles.
BidMatchType The keyword bid match type. This can be different from the DeliveredMatchType column, for example if you bid on a broad match and the search term was an exact match. For more information, see Budget and Bid Strategies. The possible values are Broad, Exact, Phrase, and Unknown.
BidStrategyType The bid strategy type. Possible values include EnhancedCpc and ManualCpc. If the InheritFromParent strategy type is used, the report will include the inherited bid strategy type e.g. one of the supported values listed above.
CampaignId The Microsoft Advertising assigned identifier of a campaign.
CampaignName The campaign name.
CampaignStatus The campaign status.
Clicks Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. Clicks can also come from other sources (for example, spiders, robots, and test servers). For more information, see Microsoft Advertising click measurement: description of methodology.
ClickSharePercent The percentage of clicks that went to your ads. It is the share of the prospective customer's mindshare and buying intent you captured. You can use this performance metric to see where your growth opportunites are.

For example, your click share percent is 30% if 10 ads were clicked, and three of the 10 ads were yours.

If you include this column, then you may not include restricted attributes such as TopVsOther in the same report request. Likewise if you include any of the restricted attribute columns, then you must exclude this column. For more information, see Column Restrictions.
ClickType Click type refers to each component of an ad that a customer can click. The possible click types are ad title, image, phone number, driving directions, sitelink, and review.
ClickTypeId The click type ID.
ConversionRate The conversion rate as a percentage. The number of conversions, divided by the total number of clicks. For example, if the ads in your campaign got 300 clicks and four conversions, the conversion rate is 1.33 (%). The formula for calculating the conversion rate is (Conversions / Clicks) x 100.
Conversions The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success.
CostPerAssist The cost per assist. The formula for calculating the cost per assist is (Spend / Assists).
CostPerConversion The cost per conversion. The formula for calculating the cost per conversion is (Spend / Conversions). Only ads in campaigns that enable conversion tracking contribute to the conversion number, so unless all campaigns in the account enable conversion tracking, the number will not be accurate.
CountryOfSale The report will include a column that contains the country of sale for the product catalog.
Ctr The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions). For example, if your ads got 50 clicks given 2,348 impressions, your CTR is 2.13 (%). The formula for calculating CTR is (Clicks / Impressions) x 100.
CurrencyCode The account currency type. For possible values, see Currencies.
CurrentMaxCpc The maximum cost per click bid that was in effect at the time the report was generated. It is not a moving historical bid throughout the report time period.
CustomParameters The current custom parameter set of the criterion.

Each custom parameter is a key and value pair. The list of custom parameters is semicolon-delimited and each key is enclosed by braces and a leading underscore, for example {_key1}=value1;{_key2}=value2.
DeliveredMatchType The match type used to deliver an ad. This can be different from the BidMatchType column, for example if you bid on a broad match and the search term was an exact match. For more information, see Budget and Bid Strategies. The possible values are Broad, Exact, Phrase, and Unknown.
DestinationUrl The destination URL attribute of the ad, keyword, or ad group criterion. If the destination URL contains dynamic text substitution parameters (for example, {param1}), the report will contain the URL after substitution occurs.
DeviceType The device name attribute of a device OS target bid. The type of device which showed ads. The possible values include Computer, Smartphone, Tablet, and Unknown.
ImpressionLostToBudgetPercent The estimated percentage of impressions your ad did not receive due to issues with your daily or monthly budget. The value of this column is empty if the data is not available. If you try to include this column with Hourly or HourOfDay aggregation the service will return code 2053.

If you include this column, then you may not include restricted attributes such as TopVsOther in the same report request. Likewise if you include any of the restricted attribute columns, then you must exclude this column. For more information, see Column Restrictions. Data for this column is typically updated 14-18 hours after the UTC day ends. For Microsoft Shopping Campaigns, this data is only available with the campaign and ad group performance reports.
ImpressionLostToRankPercent The estimated percentage of impressions your ad did not receive due to issues with your ad ranking. The value of this column is empty if the data is not available. If you try to include this column with Hourly or HourOfDay aggregation the service will return code 2053.

If you include this column, then you may not include restricted attributes such as TopVsOther in the same report request. Likewise if you include any of the restricted attribute columns, then you must exclude this column. For more information, see Column Restrictions. Data for this column is typically updated 14-18 hours after the UTC day ends. For Microsoft Shopping Campaigns, this data is not available.
Impressions The number of times an ad has been displayed on search results pages. Without impressions there are no clicks or conversions.
ImpressionSharePercent The estimated percentage of impressions, out of the total available impressions in the market you were targeting. The value of this column is empty if the data is not available. For example, out of estimated 59,000 impressions that occurred on this day in your targeted market, you got only about 2,300, or 3%. If you try to include this column with Hourly or HourOfDay aggregation the service will return code 2053.

If you include this column, then you may not include restricted attributes such as TopVsOther in the same report request. Likewise if you include any of the restricted attribute columns, then you must exclude this column. For more information, see Column Restrictions. Data for this column is typically updated 14-18 hours after the UTC day ends. For Microsoft Shopping Campaigns, this data is only available with the campaign and ad group performance reports.
Language The language of the country the ad is served in.

For possible values, see the Language column of Ad Languages. The language display name will be provided in the report e.g. English.
LocalStoreCode An alphanumeric identifier defined by the merchant to uniquely identify each local store.
Network The combined search advertising marketplace made up of Bing, AOL, Yahoo, and partner sites. Use this data to make the best decision on network selection for your ad groups. The possible values include AOL search, Audience, Bing and Yahoo! search, Content, and Syndicated search partners.
OfferLanguage The report will include a column that contains the language for the product offer. For possible values see Ad Languages. The language display name will be provided in the report e.g. English.
PartitionType The product partition type.
ProductGroup The forward slash ("/") delimited list of product conditions, reported as Operand = Attribute. The attribute values are not surrounded by "" (double quotes). The category level is appended to the attribute values if applicable e.g., "(1st Level)", "(2nd Level)", etcetera. Here is an example: * \ Category=Animals & Pet Supplies(1st Level) \ Category=Pet Supplies(2nd Level) \ Category=Bird Supplies(3rd Level). The "*" (single asterisk) refers to a product group that matches everything else besides the other filters for the product group.
ReturnOnAdSpend The return on ad spend (ROAS). The formula for calculating the ROAS is (Revenue / Spend).
Revenue The revenue optionally reported by the advertiser as a result of conversions.

Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
RevenuePerAssist The revenue per assist. The formula for calculating the revenue per assist is (Revenue / Assists).
RevenuePerConversion The revenue per conversion. The formula for calculating the revenue per conversion is (Revenue / Conversions).
Spend The cost per click (CPC) summed for each click.
TimePeriod The time period of each report row. You may not include this column if the Aggregation element of the request object is set to Summary. For more information, see Time Period Column.
TopVsOther The report will include a column that indicates whether the ad impression appeared in a top position or elsewhere. The possible values include AOL search - Top, AOL search - Other, Audience network, Bing and Yahoo! search - Top, Bing and Yahoo! search - Other, Syndicated search partners - Top, Syndicated search partners - Other, Content network, and Unknown.
TotalClicksOnAdElements The number of clicks when this ad element was present in the ad copy, whether this or another ad element was clicked on.
TrackingTemplate The current tracking template of the criterion.

Remarks

Required Columns

The report must include at least one of the following attribute columns and at least one performance statistics column. For more information, see Report Attributes and Performance Statistics.

Note

The TimePeriod column is expected for all aggregation types except Summary. It is important to note that if you do not include TimePeriod, the aggregation you chose will be ignored and Summary aggregation will be used regardless.

Column
PartitionType
TimePeriod

Requirements

Service: ReportingService.svc v12
Namespace: https://bingads.microsoft.com/Reporting/v12

Used By

ProductPartitionPerformanceReportRequest