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WynnePirini-1772 asked ·

Bing ads API conversion attribution

Hi there

With the recent iOS14 update and the general trend of front-end conversion tracking growing more difficult, I want to send conversion events that happen on my site and app directly to the Bing ads API.

I see a solution for offline events here in the docs:
https://docs.microsoft.com/en-us/advertising/campaign-management-service/applyofflineconversions?view=bingads-13

Wondering if this is the correct way to do what I'm asking. Or if there is a better way.

Thanks, Wynne

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@WynnePirini-1772 - Please review this conversion goals help page and let me know which scenario you are thinking about. As needed I can help direct you to the corresponding API doc.


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WynnePirini-1772 answered ·

Hi Eric

Destination URL and Events are the main two conversion types I'm interested in at the moment

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