question

MichaelPsyllakis-0826 avatar image
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MichaelPsyllakis-0826 asked MichaelPsyllakis-0826 commented

Asking users why they did not buy an app

Hello,

One of my paid apps, which has a 24-hour trial period, receives a decent amount of in-store traffic mostly from the United States, but less than 10% of users who install the app, buy it.

I would like to poll the users who did not buy the app, to state their reasons for not buying, so that I can get better insights into how users think, and increase sales conversions.

What would be the best way to conduct a non-incentivized poll once a user chooses to uninstall an app?

TIA,
Michael

windows-uwp
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@MichaelPsyllakis-0826, does my reply make sense? Please let me know if you have other issues.

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1 Answer

RoyLi-MSFT avatar image
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RoyLi-MSFT answered MichaelPsyllakis-0826 commented

Hello,

Welcome to Microsoft Q&A!

Currently, there is an event called PackageCatalog.PackageUninstalling Event that indicates that an app package is uninstalling. But this event only fires if you are trying to uninstall the app when the app is running. But it has a big limitation that If you are trying to uninstall it when the app is not running, the event will not be fired.

My suggestion is that you could make a survey asking the user about the user experiences when the app is running instead of doing it when the app is uninstalled.


Thank you.


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Hi RoyLi,

Thanks for making me aware of the PackageCatalog.PackageUninstalling event! I think it's going to be quite useful, despite the mentioned limitation. That's because users who encountered something in the app they didn't like will probably uninstall it right there and then while the app was running, and they are the ones whose opinions I would be most interested in. I will implement it in some of my apps and see how much feedback I get.

I'll click "Accept Answer".

Thanks!
Michael

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