I have a sql server column with varbinary(max). I converted it to varchar(max) for ssis package to move it to another table which is also varbinary(max). The value that was inserted is not correct and I want to revert back to the original value. So the original value was '0x504B03041400060008000000210094DE92' with SELECT convert(varchar(MAX),items,2) AS items, I got 0x35303442303330343134303030363030BB. The application is not working so I want to revert back to the original value. can anybody help me here.