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Tanvishyara-8560 asked ajkuma-MSFT commented

How can we improve the domain authority of our website?

I have created backlinks on many sites to improve domain authority, can you tell me what else I can do? This will help me a lot.

azure-webappswindows-server-iisazure-webapps-authentication
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ajkuma-MSFT answered ajkuma-MSFT commented

@Tanvishyara-8560, Apologies for the delayed response from the weekend.

To better assist you on this/help point you in the right direction, could you please let us know if you have provisioned your website on Azure App Service WebApps or leveraging Azure DNS or Azure AD?

As I understand you're intending to perform search engine optimization. Typically, you would optimize SEO locally and the Website will work fine on Azure. In general, you perform similar steps as you would on-prem.

Kindly take a look at this doc for some pointers.
Also, The SEO checklist
Bing Webmaster Guidelines

You simply need to optimize SEO when you test the application locally, and it will work fine in the cloud.

I have added additional tags/we may have to re-tag the thread to help you receive insights from the targetted audience.




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Tanvishyara-8560, Adding additional info:

You may wish to know and incorporate for your domain- on how to 'Prevent dangling DNS entries and avoid subdomain takeover' -This article describes the common security threat of subdomain takeover and the steps you can take to mitigate against it.

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