Hi,
I have about 300 apps hosted in the Microsoft Store and now our company name changed and I have to change the Publisher display name (Company Name). The documentation states "account will undergo an additional review, and you'll need to re-package and re-submit your apps". To update all the packages will take about a month. So my questions are
What happens to the existing customers who already downloaded and using the app? (While the name change is ongoing)
What happens new customer wants to download the existing app while the store account is under review for the name change?
What happens after I re-package the apps with the new publisher name? Will that go as an update to existing customers?
If a customer side-loaded the old app and the new publisher-named app, will that install 2 apps?
How long will it take for the name change to take effect? (Roughly)
What happens to the existing apps in the store which were not re-submitted with a new package?
Please let me know the answers to the above as soon as possible and do not hesitate to ask for clarifications.
Thank you.