in cmd shell i see "COMPUTERNAME=BASEDATOS", in SSMS I see the instancename = BASEDATOS, using select @@servername return BASEDATOS.
When I try to use
sqlcmd -S BASEDATOS\BASEDATOS -Usa -Pp4ssw0rd5tr0ng
Server is not found or not accessible.
sqlcmd -S BASEDATOS -Usa -Pp4ssw0rd5tr0ng
work well.