Into the bubble 2.0: Proceed with caution
"So why can't we all
load the boat with net stocks, make back the money we lost five years
ago, and retire rich? Why can't today's industry executives dismiss the
90s boom as a silly kindergarten recess and be confident that it is
"different this time"?
sadly, even the most powerful trends rarely proceed forever up and to
the right. These days, it's easy to make money in internet-land, and
when it's easy to make money, trouble usually lies ahead. What,
exactly, this trouble might be - and when it might come - is hard to
say. If it were obvious, the market would already have discounted it.
Some possibilities certainly leap to mind: a global recession hammering
advertising spending (which is usually among the first line items to
get cut); click-fraud or a loss of exuberance hobbling search; Google's
dependence on a single high-growth revenue stream, leaving it exposed
to a stumble; Yahoo's continental drift toward its its new boss's roots
in the movie business resulting in a more capital-intensive and slower
growing business model; a loss of focus at eBay stemming from a
high-risk bet on Skype. Any of these risks - and dozens more - could
temporarily kneecap the stocks and leave investors wondering how they
could have been so moronic to fall for the internet story again.
in this second go-round, we might enjoy another five to 10 years of
extraordinary, smooth growth, making the believers rich and leaving the
cautious feeling like (poor) worry warts. One of the errors that people
made in the 90s - one of the errors that I made -was to assume the
trouble would be visible on the horizon before it wreaked commercial
Unfortunately, it wasn't then, and it probably won't be this time."