The 'RSS Effect'
"Unfortunately, most of these media companies do not yet understand the
impact that RSS is having on their Web site traffic, also known as the
"RSS Effect." They know even less about how to monetize this new
Moreover, they don't know who's using it, when and how. And most
important, they don't know how much traffic and revenue their Web
properties will forgo as a result. To publishers, the whole issue of
RSS is not a question of "if" but of "when."
...The challenge for publishers and marketers is to develop more
personalized content that enhances, rather than disrupts, the new