The Web 2.0 uncertainty principle

What originally caught my attention was # 7 of Scott Karp's 'You know if you're a geek if you...'

But then I read Mark Devlin's comment on Scott's post:

"The Web 2.0 uncertainty principle: If you understand it, you don’t know it."

It all suddenly fell into place...


Update: Scott is having a ahammmmmmmmm moment.

Tags: Web 2.0, Attention