what would you do if you were a Microsoft Evangelist?

I've been a Microsoft Evangelist for a few years now. From an inside-out perspective, it seems like things are going well. We spend a lot of time before a fiscal year begins laying out our goals. And typically, we do the best job we can to execute. But the thing about this job is that you don't really know what you are missing. Is meeting the goals we set out for ourselves good enough? As Microsoft ambassadors, are we doing what we are supposed to be doing?

So, help me help you. What would you do if you were a Microsoft evangelist? I understand that I haven't defined either what an evangelist is, what we do, or what our typical goals tend to be. But if you had the opportunity to set your own goals, and be an evangelist at Microsoft, what would you do?

Why would you want to do this?

  • Help influence change, internally and externally
  • Maybe you want to be an Evangelist someday? (Two years ago, I met someone at an MSDN Event who told me he wanted to be an Evangelist. He started working with me on a lot of events I was doing here in the Valley. We recently made him an offer to join our team as an Evangelist. I had no idea how good he was till he started working with me, and I referred him for the job)
  • For the experience, perhaps?

I really appreciate your feedback. Really.