Rebranding Advanced Competency and Competency to Gold Competency and Silver Competency

Members of the Microsoft Partner Network are Microsoft partners, and beginning in October 2010 you will be eligible to use a new market-facing Microsoft partner logo along with reference to any gold competencies and/or silver competencies you have earned. As an example:


Gold competencies and Silver competencies (formerly Advanced Competency and Competency) enable partners to differentiate their business, demonstrate recognisable expertise, and capitalise on benefits tailored to specific business needs. Partners with Gold competencies have demonstrated the highest, most consistent capability and commitment within a Microsoft business solution area and are entitled to the highest value benefits from the network. Partners with Silver competencies have demonstrated strong competence and capability within a Microsoft business solution area and are also entitled to high value benefits and a competitive advantage with this designation. The requirements to earn these designations have not changed.

  • Competencies are aligned to how customers actually buy, making it easier for partners to demonstrate relevant areas of expertise.
  • “Gold” and “Silver” describe specific competency expertise, not the aggregate partner.
  • Partners can earn a combination of both Silver competencies and Gold competencies.
  • Gold and Silver competencies, new membership opportunities, will be available to partners beginning in October 2010.

More information about competencies is available at: