Brian Groth's Life at Microsoft

A technologist helping marketing and advertising

Goodbye Microsoft

After almost 20 years, my time with Microsoft has come to an end. I’ve made some great friends, met...

Author: Brian Groth Date: 09/03/2013

Excel PowerPivot Example

For the analysts out there who haven’t embraced PowerPivot and Power View in Excel, there is a great...

Author: Brian Groth Date: 06/18/2013

My desk after 19 Years at Microsoft

In the past, I have blogged on my 10-year, 15-year, and 17-year anniversaries at Microsoft. I just...

Author: Brian Groth Date: 05/17/2013

Sales Enablement Tips

This is the time of year at Microsoft when employees put a bit of focus on where they want their...

Author: Brian Groth Date: 03/08/2013

Big Data for Lead Generation

Going back to the idea of Technopology, I’ve started thinking about how the idea of “Big Data” comes...

Author: Brian Groth Date: 12/03/2012

I now have a approved and official United States patent

In 2005, I received a patent cube, which is what Microsoft gives an employee for having a patent...

Author: Brian Groth Date: 10/17/2012

The Windows Store and your Brand Strategy

What strategy do you have to leverage Windows 8 applications for your brand? A few ideas include: A...

Author: Brian Groth Date: 08/01/2012

My Infographic Resumé / CV

I have been thinking about how to update my previous infographic resume and I’ve finally put the...

Author: Brian Groth Date: 04/25/2012

Increase Your Influence at Work

I have been doing quite a bit of cross-organizational work lately, and very much at a grass-roots...

Author: Brian Groth Date: 04/06/2012

Social is part of a brand strategy

I often discuss brand strategy with people and since I also focus on social media, I usually end up...

Author: Brian Groth Date: 03/28/2012

Using IFTTT to Curate Content

I write this blog post to share my experiences to curate content for my Tumblr account with the “If...

Author: Brian Groth Date: 03/26/2012

My Favorites from TechFest 2012

Checking out the latest and greatest technologies is one of the coolest things I get to do at...

Author: Brian Groth Date: 03/07/2012

Bringing People Powered Stories into Brand Advertising

Earlier today, Jennifer Creegan introduced People Powered Stories, which is something I’m proud to...

Author: Brian Groth Date: 02/14/2012

Hotmail’s Large and Engaged Audience

At work, I focus on Microsoft Advertising. We sell ads that appear on MSN, Hotmail, Messenger,...

Author: Brian Groth Date: 02/10/2012

A Strategy for Content and Advertising

I’ve been thinking about content, advertising and social media recently and have shared the...

Author: Brian Groth Date: 01/17/2012

Combining Technology and Marketing

A favorite topic of mine is creative (and fun or useful) marketing solutions that are built on the...

Author: Brian Groth Date: 01/12/2012

Marketing with Technology and Social: Chevrolet Route 66

Chevrolet and Microsoft Advertising (where I work) have created a great example of putting...

Author: Brian Groth Date: 01/04/2012

Leveraging Technology & Content

Microsoft (where I work) and our partner Shoothill just released a great example of bringing content...

Author: Brian Groth Date: 01/04/2012

Social Advertising

Recently, I’ve been focused on looking into Social Advertising, which I define as advertising that...

Author: Brian Groth Date: 06/15/2011

Learn about more technologies for marketers at MIX11

What new technologies can you use for your marketing efforts or business solutions? That’s a big...

Author: Brian Groth Date: 02/03/2011

Technologies for a Marketing Technopologist

(I am reposting this from my main blog since it is relevant to Microsoft technologies) While there’s...

Author: Brian Groth Date: 01/05/2011

Demystifying Technology (aka, you’re in marketing and not a geek)

Demystifying Technology (aka, you’re in marketing and not a geek) My day job at Microsoft is to...

Author: Brian Groth Date: 08/24/2010

SharePoint for Marketers (a high-level overview)

Microsoft SharePoint 2010 makes it easier to work together and  Eweek.com has a great summary...

Author: Brian Groth Date: 08/24/2010

Deep Zoom and Photosynth for Marketers

There are a variety of technologies that Microsoft has that marketers and advertisers are often not...

Author: Brian Groth Date: 08/24/2010

Windows Azure For A Marketer

My role at Microsoft requires that I understand the capabilities that our technology provides for...

Author: Brian Groth Date: 07/28/2010

What is Brian Groth’s Job? Marketing + Tech + Advertising?

I finally took the time today to explain my job as Director of Consumer & Online Global Account...

Author: Brian Groth Date: 07/14/2010

Marketing Must Control Its Technological Destiny

Microsoft likes to stick to a few specific titles like Program Manager, Product Manager, and so on....

Author: Brian Groth Date: 04/26/2010

Social media is not about a campaign

This one is interesting enough that I am repeating it from my Brian Groth and Social Media blog…...

Author: Brian Groth Date: 04/26/2010

Great source of Social Media info

http://www.slideshare.net/socialmediachannel This is the Social Media Channel on Slideshare.net that...

Author: Brian Groth Date: 04/22/2010

Establishing my brand

I am working to establish my name on the Internet, which is an important step when working in social...

Author: Brian Groth Date: 04/18/2010

Social Networking and Windows Live

The number of social networking services that Windows Live embraces is just amazing.  Read how...

Author: Brian Groth Date: 03/22/2010

Heading to MIX10

Look me up if you’re there and want to talk about Microsoft and Social Media. e-mail:...

Author: Brian Groth Date: 03/09/2010

MSR TechFest: what our researchers dream up

Microsoft Research TechFest 2010 is happening this week and MSR seems to have posted quite a few of...

Author: Brian Groth Date: 03/02/2010

Milosthinking: testing social media

I have a request of everyone reading this blog (all 2 of you). Help me spread the word...

Author: Brian Groth Date: 02/25/2010

Brian Groth's Online Social Media Life

I am keeping this blog, http://blogs.msdn.com/bgroth as my miscellaneous blog about technologies,...

Author: Brian Groth Date: 02/24/2010

Hotmail Datacenters

I run the Windows Live business in Europe, the Middle East, and Africa and just learned quite a bit...

Author: Brian Groth Date: 12/29/2009

15 Years at Microsoft

In May 2009, I hit my 15-year mark at Microsoft as a full-time employee. I thought this would be a...

Author: Brian Groth Date: 11/18/2009

Top downloads for your Windows 7 PC at home

Now that you have Windows 7 on your home PC, it’s time to install the software that helps make it...

Author: Brian Groth Date: 10/22/2009

Unsure about upgrading to Windows 7? Tools to help

Maybe you aren’t sure about upgrading to Windows 7, even though you’ve heard it is the best...

Author: Brian Groth Date: 10/21/2009

Grown Up Digital

I just ready Grown Up Digital by Don Tapscott and found a few interesting facts about the generation...

Author: Brian Groth Date: 08/30/2009

Write code, save the world

Since I consider myself an environmentalist and a technologist, then I simply must share this: Will...

Author: Brian Groth Date: 07/20/2009

Microsoft gets its edge back

A fun and interesting article that I just had to pass on from ZDNet: Microsoft gets its edge back It...

Author: Brian Groth Date: 07/17/2009

Engineering Windows 7 for a Global Market

Since I just posted about the ability to create Arabic character with an English keyboard, I would...

Author: Brian Groth Date: 07/09/2009

Need to type in Arabic?

For Arabic speakers who are sitting at a PC with a Roman-based keyboard (such as English), your life...

Author: Brian Groth Date: 07/01/2009

Easily Update Your Windows Live Profile

Now that I have been using it for a few months, I have to admit that I am loving the fact that when...

Author: Brian Groth Date: 06/30/2009

19 Reasons Why Microsoft Is Huge with Developers

Microsoft certainly does have a breadth of products and programs for developers. This sums up 19 of...

Author: Brian Groth Date: 05/30/2009

My Presentation in Finland of Windows Live

Here is my video for the launch of Windows Live in Finland I do look comfortable on stage, but I say...

Author: Brian Groth Date: 05/19/2009

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