Marketing with Technology and Social: Chevrolet Route 66

Chevrolet and Microsoft Advertising (where I work) have created a great example of putting technology and social media to work together for a marketing campaign.

The highlights for me include:

  1. Tech: The site has a nice design with integrated video as the primary content type
  2. Social: The goal is to share videos you like with a leaderboard of top sharers
  3. Marketing: The site is for GM’s Chevrolet brand and the winning video could end up being shown on NBC during the Super Bowl

See for the solution and check out the descriptions at MediaPost, Big League Sports, and Torque News.