Migrating from Yahoo! Search Marketing API to adCenter API


Attached is a guide for those Yahoo! Search Marketing API users who are interested in using the Microsoft adCenter API. This guide instructs you how to develop ad campaigns and request reports in adCenter.

More specifically, the guide maps Search Marketing operations to adCenter operations. For those Search Marketing operations that adCenter does not support directly, steps are provided to perform a similar functionality in adCenter, if applicable. The guide includes a mapping from each field in the adCenter objects (for example, Campaign and AdGroup) to the corresponding Search Marketing object and field.

If you find that this guide is missing details that would make the transition easier, please let us know if you have suggestions.

Thanks and enjoy!