Site Placement Deprecation

We’ve started Spring Cleaning early this year, and want to let you know that Site Placements are one of those dusty relics we’re in the process of removing. We will automatically remove existing Site Placement ad groups and eliminate the option to create more Site Placements. If you are an advertiser whose Ad Groups still have Site Placements, rest assured that their removal will have no impact on your impressions, clicks, or spend.

After the site placement ad groups in your account have been removed from Bing Ads, new errors will be thrown for the following operations:

This cleanup will complete our changes to content ads, which we announced last summer as part of Bing Ads’ continued effort to afford the highest quality of traffic to your ads while growing supply.