U.S. URL by Match Type API Users Must Now be Code Ready

As previously announced, URL by Match Type is new adCenter functionality that provides the ability to assign unique destination URLs at the keyword level for each bidded match type.

This new behavior is a code-breaking change for API customers. We have communicated via previous blog posts, customer emails and within customer calls, that all adCenter API users who have their customer level market setting set to the U.S. must be prepared for this change by July 1st to ensure the continued ability to manage campaigns with adCenter API. You can determine your customer level market setting from the v7 Customer data object or the v8 Customer data object.

Starting in July, we are accelerating the migration of all U.S. based customers to this feature, and we expect that all advertisers, agencies, resellers and tool providers who support U.S. based customers are now code ready and prepared to support their customers without interruption.  Customers of any Tool Provide, SEM or Reseller who have not updated their code at this time may not be able to manage adCenter campaigns. In addition, URL by Match Type will be available to any new U.S. adCenter customers as early as July 2.

For more details on how to make updates to the adCenter API code, please review our MSDN documentation and our recent blog posts Mandatory Code Changes Required by adCenter API Users in Preparation for URL by Match Type Updates and URL by Match Type API Code Ready Date of July 1 is Fast Approaching.

Germany, Austria and Switzerland:   As of June 1, URL by Match Type became available to all adCenter API users with a customer level market setting of Germany, Austria and Switzerland. Release of this feature in other markets, including UK, France, Canada, India and Singapore, will be next to follow and we will keep you informed on release dates.