13 Marketing Strategy Elements for a Successful Website Launch for Your Product
Guest post by Gloria Kopp, http://www.huffingtonpost.ca/gloria-kopp/
Launching any new website is daunting, and is normally a crucial element for the success of your new business. If the website is a hit, then you could suddenly find yourself with a massive audience, reaching around the globe. If not, then your could stay in the same position, faced with considering costly marketing ploys rather than relying on a digital presence, that is generally much more affordable and effective.
Before Your Launch – Some Key Points
There are certain strategies that need to take place before your website goes live. These include the following elements:
1. Know Your Target Audience
And write for that target audience. There may be a million things that you want to say, but all of your posts should be built around providing a service for your audience. By now, you’ll know all about your competitors, and can maximize on what they do right, and avoid their mistakes. You will lose all impact if you launch a website that does not meet the needs of your audience.
2. Fill in Any Gaps
If you can identify something that your competitor does poorly, or even find any kind of gap I the market, you should absolutely pounce on it, make sure your audience is aware of your ability in that area. This can differentiate you from competitors, and make you the more appealing option. Giving your audience great content that skips the fluff and gets right to the point is another thing that can set you apart from your competitor. Sticking to a specified word count with the help of Easy Word Count can help keep you within the limitations you've got, so you stay on message with your writing.
3. Check Yourself Out
Before you even think about launching your website, you should run a crawl test on yourself. There are free tools that can do this for you, and will identify any issues with your website before customers discover them. You should also check your appearance on all main browsers, making sure your design, graphics, links, and everything will work for customers, no matter what they’re using to find you. An online resource like Website Grader can instantly tell you how strong your website is performing based on your speed, mobile usage, SEO and other factors.
4. Have Google Analytics Installed and Ready to Go
If you want to be able to track your website from the launch onwards, then you need to have visitor analytics, such as google analytics, installed way before your first visitor. It’s impossible to know what needs to be improved unless you’re monitoring every page from the very beginning of your launch. While the price of gadgets can put some people off investing too heavily in promoting their online presence, there are plenty of free tools to use too.
5. Plan Your First Post – Use an Expert Round up
Whatever your product is, whether a service or material goods, you can really place yourself on the map as a new business by contacting experts in your field and writing a round up of their opinions. Having plenty of external inks to the experts sites, a word count that search engines seek (over 300 words generally) will improve your SEO, and make you appear reliable to your audience. You can also find writing and SEO advice through Essayroo or Ukwritings that will help you compose both Google and user friendly content.
6. Have a Few More Pieces Ready to Go
While your landing page with an expert roundup could be a highlight, don’t lose your audience by having no other content. Make sure you have a few more posts ready to launch on day one, that will have broad appeal. While your target audience have you in common, they may be very different in how they look for information – so having posts that are analytical, philosophical, as well as real life examples can ensure broad appeal. Don’t let your right-brained audience be put off by purely analytical articles – make your website as inclusive as possible. Outsourcing to a freelancer can help you compile content for future use. Using a resource such as Upwork means you'll get the job done by a qualified professional for the most competitive prices.
7. Utilize Multiple Platforms
While no business needs to have a presence on every single social network, having links across several social media sites that your audience regularly use can be an asset. A great way to manage your social media presence is through a management tool like Buffer, which allows you to schedule future posts as well as post to multiple platforms simultaneously. Most businesses are hoping for maximum impact by sharing a landing page across multiple platforms. Use professional accounts, and do some resume writing to include this new venture.
8. Utilize Email Blasts
Use your contacts and send a link to your landing page when you launch – you may get feedback, for things as simple as grammar mistakes, or as complex as the way your website is programmed. This is a great way for you to promote yourself and improve on anything that you may not have noticed needs some work. Always ensure any communications you're sending out are free of any instances of plagiarism with Australian Help or Academized plagiarism checkers. Being accused of plagiarism is one of the most harmful and reputation destroying things that can happen to a business, so avoid it at all costs. If you plan on referencing outside materials, make sure you're doing it properly with a citation generator, like Cite It In, so you're giving credit where it's due.
9. Be Clear About What You Want Your Audience to Do
Are you hoping that they will buy something? Subscribe, download, or maybe even just share? Whatever you really want your audience to do, make sure that this is explicitly clear, highlighted, and potentially even pops up at them while they’re on the page.
10. After the Launch
Once your website is launched, there are still plenty of things to monitor to ensure your brand is successful online. The following tips can help you keep your momentum after your launch:
11. Maintain Your Site
Keep your site constantly updated, both in terms of systems and content. You an also build a list of key words that you can use as a basis for future blog posts, or even use online resources, such as writing tools for assignment help, to write posts. This is a time-saving and affordable way to keep your site updated. To create and maintain a unique looking Wordpress site, without having to learn to code, Cloudpress is the platform to get you there.
12. Set Your Targets for the Next Year
Look at where you are now, and what you want to gain from our website in the next 12 months. This helps you keep content focused, and properly monitor your progress, whether you’re looking to have a certain number of downloads, subscriptions, or sales.
13. Build Online Relationships
Networking online and collaborating with other brands, promoting and reviewing each other, using guest posts to attract new interest all keep your site fresh and promote constant growth, so be social with other online businesses
Launching a successful website can take an incredible amount of work, however having a sound strategy, and following these tips can help you get on the right path towards a popular website representing your brand.