Ideation Workshop with Patrick Van der Pijl : Build an App with a Business Model

Ideation Workshop: Build an App with a Business Model

It's one thing to develop an amazing app, but it's another to build an app that you can commercialize. With the launch of the Premier's Awards for Open Data we are hosting an Ideation Workshop at the Microsoft Innovation Centre, to help app developers and startups think beyond the functionality of an application and to think about their businesses model. This is a great workshop to take in the early stage of application development, as it will help direct you to build an application that is sustainable and commercially viable.

The is a workshop will be  hosted by PATRICK VAN DER PIJL & MICHEAL EALES  from Business Models Inc. If you are a fan of the Business Model Canvas, then this is a workshop you don't want to miss! 

In this workshop you will gain:

  • An introduction to business modeling as a tool for analysis and innovation and how to apply it to your business/concept
  • Learn how you can apply the use of the business models canvas, business model patterns, customer development, and visualization to build a sustainable and commercially viable business

There are limited places available at this workshop so make sure you register quickly!

 Event Details

Who: Startups & Developers interested in participating in the Premier's Awards for Open Data initiative

When: 1pm- 5pm 11th September 2013

Where: Microsoft Innovation Centre, Level 28, 400 George St, Brisbane 4000

Register Here!


*This is a complimentary event invite to those Startups & Developers interested in participating in the Premier's Awards for Open Data initiative and member's of the Microsoft Innovation Centre Community.


For questions or more information contact

If you're interested in learning more about the Premier's Awards for Open Data visit & join the conversation at



Patrick van der Pijl is CEO & founder of Business Models Inc. and producer of the bestseller ‘Business Model Generation‘ written by Alexander Osterwalder and Yves Pigneur. He facilitates the formulation of new business model strategies in in international organizations and is specialized in business design and innovation, strategic visioning, visualization and graphic facilitation. Business Models Inc. is also based on a new business model for consulting. Patrick frequently delivers workshops and presentations on business modeling, business model innovation, business design and lean start-up.

Patrick has 17 years of experience in innovation, organizational (re)design, process (re)design and business modeling for (inter)national organizations in many industries, among others entertainment, media and telecom, hospitality and the financial sector.

Before founding Business Models Inc., Patrick was partner at innovation factory ULURU in Amsterdam and senior manager at PricewaterhouseCoopers, Deloitte and Andersen.


Michael supports organisations design better business models, by challenging business to find a practical design attitude towards strategy and execution. Business design tools and how to manipulate them is his craft. Supporting people in business to think better, communicate more effectively and work faster - so their strategy can move as fast as their business - is his objective.  With 15 years of experience in banking and finance, corporate development and organizational (re)design, Michael also has hands on commercial experience in starting up businesses. He has an ability to synthesize complex business problems, and focus on the key issues to find a pragmatic attitude toward solving them. Michael is a Non-Executive Director of the Food Connect Foundation and venture capital backed Canadian SAAS technology firm DisclosureNet in Australia, and a Stanford Certified Project Manager (SCPM).