Protect the integrity of temperature sensitive substances with Modus

Cold chain management enhancement


Founded by Michael Boyman, Rebus Labs is a Turkish IoT startup that designs and builds sensor equipped devices connected to a suite of applications in the cloud. The company focuses on cold chain management: tracking and operating refrigeration assets, and monitoring the products they contain.

  • Biopharmaceutical products such as vaccines and plasmas degrade and perish when they are exposed outside the recommended temperature brands.
  • A wide range of foods such as fish, meat, fruits, vegetables, dairy are perishable and must be kept in refrigerated spaces.
  • FMCG vendors in store fridges to ensure the best brand experience offering fresh and cold products.
  • Cold chain malfunctioning and breakdowns cause companies to incur significant losses in the form of perished produce, degraded medicine and lost refrigeration units.

In events that cause the cold chain to break, its platform sends alerts to designated users or operators. Furthermore, companies can monitor real-time all refrigeration assets and their contents. These can be integrated into their supply chain and ERP systems. Combinations of sensors allow those companies to even manage refrigerated shelf space to ensure no sales are lost. With the large datasets collected Rebus Labs enables those companies to take preventive measure before such losses can occur.

The company has engineering capabilities covering power electronics and RF design, embedded software, application development for analytics, machine learning, API’s, and mobile. It has built several modular smart devices allowing agile prototyping combining any type of wireless connectivity (WiFi, GSM and BlueTooth), number and type of sensor. Customers already use its devices for refrigerator tracking, and measuring humidity and temperature (outside and inside) in the FMCG and Pharmaceutical sectors.


The modularity of the devices and cloud applications allow its platform to cover most customer scenario’s and ROI requirements, allowing RebusLabs to go fast into POC stage and test out initial assumptions and ROI projections. The applications that run on Azure infrastructure can perform any type of analytics on the data collected and present the results in any type of format.

According to Boyman, the majority of the platform’s code is run on open source systems. Azure’s elastic scalability and user-friendly interfaces made it the perfect platform to host our systems cloud infrastructure. “We use Linux, MS SQL, MongoDB, and Python with our solutions, and Azure’s VM framework has been more than adequate for our purpose. Azure gave us the possibility of getting excellent customer support and having a local office for queries. No question, Azure has definitely allowed us to go to market faster.”


Microsoft is helping these startups succeed through its BizSpark program. To join or see other startup stories, visit us at our website here. To listen to our startups, check out these podcasts on devradio here.  Additionally, see the Azure for Startups GitHub repository which helps you learn about Azure and contains a variety of tutorials, code samples, ARM templates, and documentations for you to explore.

About BizSpark:  Microsoft BizSpark is a global program that helps startups succeed by giving free access to Microsoft Azure cloud services, software and support. BizSpark members receive up to $750 per month of free Microsoft Azure cloud services for 1 year: that’s $150 per month each for up to 5 developers. Azure works with Linux and open-source technologies such as Linux, Ruby, Python, Java and PHP. BizSpark is available to startups that are privately held, less than 5-years-old and earn less than $1M in annual revenue.