Microsoft Dynamics CRM

Microsoft is continuing to build up the capability in Dynamics CRM.  While you hear a lot about Sale Force, there is actually a lot going on in Dynamics. They just acquired a marketing optimization company with a lot of financials and analytical capability.  

https://www.marketingpilot.com/news/marketingpilot_release_msft.shtml

Looks very interesting... can't wait to see what is next.