blogging at MSFT AUST

I just had a great IM chat with Mark Baartse who is the Online Platform Manager at
Microsoft Australia. He's apparently a man with a visionĀ - to have our local
CEO, Steve Vamos, as a blogger. I think it's a great idea to have Microsoft execs
blogging. Personally I agree with this
article in The Economist
that greater transparency is a good thing for corporations.
"Rather than engage in futile resistance to it, firms should actively embrace transparency,
and rethink their values and
generally get in better shape."

What do you think? Do you want more blogging? From non-technical folks? What would
you want a Microsoft exec to blog about?