Two Interesting Upcoming Presentations This Month

The new season for user group activities are starting this month. Here are two presentations that you may be interested.


Four Perspectives on Delivering "Return on Experience" at Metro Toronto .NET User Group

Time: Wednesday, September 16, 2009 from 6:00 PM - 9:00 PM (ET)

Location: Manulife Financial, 200 Bloor Street East, Toronto, Ontario M4W 1E5


We’ve heard a lot recently, from Microsoft and others, about the importance of user experience (UX) and delivering ‘return on experience’ to clients. Tools like Sketchflow for prototyping, Expression Blend for visual design, and frameworks like Silverlight and WPF, are designed to change the way we deliver software projects that incorporate rich and intuitive user experiences.

The reality, of course, is that there are many stakeholders with different perspectives on this process. This evening, let’s talk about how things really work during project delivery “in the wild”.

We’ll look at the process of enhancing user experience from four perspectives: a designer, a team lead, a client, and an account manager.  (not personas, but thoughts from real people who have performed or are performing these roles).   We’ll use their perspectives as stepping stones to look at the shifting and often nascent tools and processes, and leave time to discuss the future of delivering user experience with those in attendance.


Robert Burke is a Toronto-based IT Consultant and Trainer who’s now part of the team at Infusion Development. He was previously a member of Microsoft’s Developer and Platform Group and based in Dublin, where he spend a lot of time focused on Microsoft User Experience technologies and Guinness. Rob’s background is in artificial intelligence, graphics, and interactive installations, with a dash of biometrics. For more, please see his blog at and while visiting please forgive the recent obsession with cycling.

Register for the event.



Design and the Emotion Commotion - A Counter-Intuitive Emotional Design Approach and its Application to Things to Come  at Rotman School of Management

Time: Tuesday, September 22, 2009 at 5:00PM (5:00pm Presentation, 6:15pm – 7:15pm Q & A and Reception)

Location: Rotman DesignWorks, 9 Prince Arthur Avenue (ground floor), Toronto.


The competitive environment for technology is changing, and its impact on product experience is deep: capabilities, features, and functions are no longer enough. Emotional engagement will distinguish successful consumer experiences of the future. Designing in this world requires we change the way we think about people and products. This presentation provides a brief overview of a counter-intuitive emotional design approach and its application to things to come.


August de los Reyes is the Principal Design Director for Microsoft Surface whose team is dedicated to pioneering intuitive ways to interact with technology. De los Reyes is a member of the Advanced Studies Program at the Harvard University Graduate School of Design where he received an MDesS with Distinction in product design through which he explored the relationship of emotion and design intent. He was a visiting associate at the University of Oxford, a visiting lecturer at University of Washington, and a 2009 juror of the International Design Excellence Awards. He is currently researching his next book titled The Poetics of Everyday Objects.

Register for the event. Registration Fee:  $99 per person plus GST; $79 per person plus GST for Rotman, UofT,  and OCAD Alumni.