NewsGator stuff for free...

Read over on Rod's blog that NewsGator got some funding and made a few of their products free.  Great stuff! 

I love the software + services feel of their stuff ... I have all the same feeds on my PC, Windows Mobile Phone & the web.  Nicely integrated.

I just wish they would integrate their desktop client with the Windows/IE Feed Store so that stuff I subscribe to via IE would flow nicely across.  They are able to import from the feed store but it is manual.  Am I missing something?