Kimberly-Clark Migrates MyKleenexTissue.com Site to New Web Platform for High Value, Lower Cost
Kimberly-Clark, maker of Kleenex, Scott, and Huggies brands, as well as other well-known consumer paper products, employs nearly 53,000 people worldwide. Its products are used by 1.3 billion people in 150 countries each day.
The company decided to integrate its MyKleenexTissue.com site with the rest of its infrastructure to lower costs and boost marketing. The site was redeveloped the site using Microsoft® Silverlight™, Microsoft Commerce Server 2007, and the Microsoft .NET Framework.
Kimberly-Clark expects to save up to 40% annually in IT costs and develop stronger customer connections with a Web environment that can flex to meet future needs. Read more.