Snow Valley to Grow New Web Platform for Dobbies

Dobbies Garden Centres has chosen Snow Valley to deliver its next generation web platform. Snow Valley will be providing a new online store using their MUSE2 platform. MUSE2 is based on a number of Microsoft products and technologies, including Commerce Server, BizTalk Server and SQL Server.

The new e-commerce solution is part of an overall business growth plan for Dobbies, which was acquired by Tesco in 2008. The retailer currently offers garden and home products through 24 UK stores and

The solution for Dobbies will offer an extensive feature-set to engage customers and convert browsers to buyers. The solution will support the expansion of Dobbies’ social media strategy, initially through blogging, forums, and the use of social networking sites such as Facebook and MySpace.

The site will be fully integrated with Dobbies’ line-of-business systems, which include Microsoft Dynamics NAV and BT Expedite’s Mercatus. The solution will also allow Dobbies staff to deliver the highest levels of customer care and will give marketers and merchandisers direct control of their products, promotions and reporting.

The design of the new website will be provided by Snow Valley’s user experience team. The team will be working closely with Dobbies to communicate the brand and deliver an exciting and satisfying online customer experience.

Joel Rendle, Head of Ecommerce at says: “As the credit crunch continues to have an impact, it’s important that we work even harder to anticipate our customers’ needs and invest in leading technologies to continuously improve the online shopping experience.  We’ve got our sights set on becoming the UK’s leading online gardening retailer and Snow Valley has the expertise and the platform to help us get there.”

Lisa-Marie Denver, Head of Business Development at Snow Valley commented, “We are absolutely delighted to be working with Dobbies. They have the right strategy and the ambition to grow their online sales and we look forward to helping them to achieve their goals.”

About Snow Valley

Snow Valley is the leading European provider of .NET-based e-commerce technology and consultancy services. A Microsoft Gold Certified Partner, Snow Valley delivers e-commerce solutions using a number of Microsoft technologies and products, including Commerce Server, BizTalk Server, and SQL Server. Snow Valley clients include Clarks Shoes, Levi’s Europe, Majestic Wine, Pets At Home, and LK Bennett. For more information visit