I am a beautiful unique snowflake (and you aren't)
So how many of you can search for your name on google and have it show up as the first hit? I can do it with my last name, and i'm pretty high up there with my first. Eventually i will become the most important "Cyrus" out there as far as google is concerned (and really, does anything else matter). And all the "Billy Ray"'s and email servers can realize that they're all just Cyrus wannabes.