How to kill a community

I was looking at the inquirer (which is unusual for me) and saw this article that talks about an organization called "Linux Australia" that has been commissioned to get companies that are using the Linux name to pay AU$5000 to continue using it.

Huh?  It gets worse - Linux Australia is a "community organization". 

And article uses Linus Torvalds' name - saying that he is endorsing the move.

The really interesting thing is the reason behind the move which was stated as "to protect the quality of products that go out under that brand". 

It seems to me that the "linux brand" is becoming less free all the time, and starting to look more and more like a commercial entity of some sort.

Having a "community organization" doing this sort of work in the community must be really disheartening for the linux community members.